CRM Specialist – Jumpman Gaming
Jumpman Gaming is looking for a CRM Specialist to join the team and contribute to the growth of its global customer base. The role involves taking ownership of CRM campaigns to maintain a competitive edge in the online gaming industry.
The successful candidate will work across multiple channels to deliver and optimise campaigns while ensuring high standards of accuracy and customer experience. This position requires a proactive individual who can analyse performance data to drive engagement and retention outcomes.
- Deliver and optimise CRM campaigns across multiple channels, ensuring timely execution, accuracy, and a great customer experience.
- Monitor campaign performance, analyse results, and use insights to improve engagement, retention, and commercial outcomes.
- Work closely with design and marketing teams to develop compelling campaign content and customer journeys.
- Manage CRM-related customer queries and support the resolution of campaign or promotional issues.
- Ensure all CRM activity complies with regulatory requirements, responsible gambling standards, and data protection policies.
- Identify opportunities to improve processes, automate workflows, and enhance the effectiveness of CRM operations.
- Contribute to strategic CRM initiatives, including lifecycle programmes, segmentation strategies, and customer retention projects.
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high-quality work (required)
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required)
- 2+ years of experience in CRM, email marketing, marketing automation, or a related customer engagement role (required)
- Strong attention to detail with the ability to QA complex campaigns and customer journeys (required)
- Proficiency in Excel and/or Google Sheets for reporting, analysis, and campaign evaluation (required)
- Strong understanding of CRM metrics, customer engagement principles, and retention strategies (required)
- Ability to manage multiple priorities independently within a fast-paced environment (required)
- Excellent organisational and time management skills (required)
- Commercial awareness and the ability to assess campaign effectiveness and ROI (required)
- A proactive mindset with a focus on continuous improvement and process optimisation (required)
- Strong stakeholder management and collaboration skills across marketing, design, customer service, compliance, and analytics teams (required)
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.