SEO Off-Page Team Lead
Catena Media is looking for an SEO Off-Page Team Lead to oversee all off-page activities, including link acquisition, digital PR, and authority growth for its US brands. This role involves leading a high-output team to drive measurable ranking and revenue gains within competitive verticals such as online casino, sports betting, and prediction markets.
This is a hands-on leadership position where the individual will set strategy, manage budgets, and oversee vendor relationships. The role requires close collaboration with social, content, and commercial teams to enhance brand presence and authority beyond traditional backlinks.
- Own and evolve the off-page strategy for Catena Media’s US brands, aligned to the wider SEO roadmap.
- Set quarterly authority targets per site and per vertical, including referring domains, link quality, topical relevance, and brand mentions.
- Build a repeatable, scalable link acquisition programme across digital PR, editorial outreach, and partnerships.
- Direct the digital PR calendar around the US sports and legislative calendar.
- Manage vendor and agency relationships, including sourcing, negotiating, briefing, and performance management.
- Manage the off-page budget, forecast spend, and report on cost per placement and return on investment.
- Protect the portfolio from risk by enforcing link vetting standards, monitoring for toxic links, and managing disavows.
- Report off-page performance to SEO leadership, connecting authority growth to ranking movement and revenue.
- Collaborate with Technical SEO, Onpage SEO, Content, and Commercial teams to align link targets and monetisation priorities.
- Work with Social and Content teams to grow brand authority on social platforms through campaigns and expert commentary.
- Partner with the Commercial team to build brand visibility within operator spaces.
- Ensure outreach and placements remain compliant with gambling advertising and disclosure requirements in US states.
- Build team capability through training, documentation, and process development.
- Manage team performance through regular 1-1s and formal reviews.
- Lead by example and act as a visible Catena ambassador.
- Communicate clearly and ensure information reaches the team accurately.
- Own recruitment and selection for the team in partnership with HR.
- Enable team and individual growth through induction and ongoing development.
- 5+ years experience in off-page SEO, link acquisition or digital PR, with a track record of moving rankings in competitive verticals (required)
- 2+ years experience managing or mentoring a team, including performance management (required)
- Experience in the US sports betting or online casino market, in affiliation or on the operator side (required)
- Demonstrable experience building link acquisition programmes at scale (required)
- Strong commercial judgement, including budget ownership and vendor negotiation (required)
- Deep familiarity with Google’s link spam policies, manual action and penalty risk, and link quality assessment (required)
- Expertise in Ahrefs, Majestic, Semrush, Google Search Console and Screaming Frog (required)
- Confidence building reporting in spreadsheets and Looker Studio (required)
- Experience running or overseeing digital PR, including data-led campaigns and journalist outreach (required)
- A collaborative, cross-functional working style (required)
- Comfortable balancing shifting priorities while under deadline (required)
- Fluent in English with strong written and verbal communication skills (required)
- Experience managing remote or distributed team members (nice-to-have)
- Experience with brand-mention and AI-search visibility tracking alongside traditional link metrics (nice-to-have)
Catena Media is a performance-based online marketing and lead-generation company focused on the iGaming, sports betting and esports industries. It connects operators with new customers through a portfolio of affiliate websites and content across multiple markets, with a particular strength in North America. Headquartered in Gżira, Malta, the company employs a globally distributed workforce of more than 200 people. Catena Media is listed on Nasdaq Stockholm.