Head of Digital Marketing Department
Digitain is looking for a Head of Digital Marketing Department to join the team. The ideal candidate will possess a strong digital marketing background, a strategic mindset, and excellent leadership skills.
The role involves collaborating with cross-functional teams to ensure optimal performance and data-driven decision-making. The successful candidate will lead the department to drive growth and maintain engagement across all digital platforms.
- Develop and implement digital marketing strategies to ensure user engagement, and maintain engagement across the Company’s digital platforms, including paid media, SEO, social media, content marketing, etc.
- Define monthly/quarterly content promotion strategies, approve action plans, and monitor their execution across social platforms by introducing engaging content and campaigns that will increase brand awareness and customer engagement.
- Oversee the planning, execution, and improvement of paid media campaigns (PPC, display, social advertising) to ensure maximum ROI and customer engagement.
- Develop and monitor SEO strategies to increase organic traffic, and improve search rankings via effective keyword research and link-building.
- Analyze campaign performance, user behavior, and campaign effectiveness using Google Analytics, other data management platforms, and analytics tools.
- Plan annual, quarterly, and monthly budgets for paid advertising campaigns.
- Provide annual, quarterly, and monthly performance reports, define and measure KPIs.
- Collaborate with relevant units within the Company to increase customer satisfaction through a common strategy.
- Constantly monitor emerging trends, technologies, and tools in digital marketing. Implement innovative strategies to stay ahead of competitors and accelerate growth.
- Supervise and coordinate the department's activity.
- Delegate tasks and supervise their implementation according to the deadlines established. Provide guidance, mentoring, and performance evaluation to ensure efficient execution of objectives.
- Organize and monitor the onboarding process of new hires.
- Ensure all digital marketing activities comply with the RA Law on Advertising, as well as other legislative and regulatory requirements related to the field.
- Perform other functions assigned by the immediate supervisor and arising from the duties of the position.
- Master’s degree in Marketing, Digital technologies, or a relevant field (required)
- Proven work experience as a Digital marketing unit manager (required)
- Demonstrable experience in designing and implementing successful digital marketing campaigns (required)
- Proficient in MS Office (particularly Excel) and data manipulation (required)
- Excellent knowledge of English and Russian languages (required)
- Strong understanding of how all current digital marketing channels function (required)
- Solid knowledge of online marketing tools and best practices (required)
- Hands-on experience with SEO/SEM, programmatic media-buying, and CRM software (required)
- Familiarity with web design (required)
- Experience in data analysis and reporting (required)
- Excellent analytical and project management skills (required)
- Strong team management and communication (written and verbal) skills (required)
- Analytical thinking with strong math skills (required)
- Good time management skills, including prioritizing, scheduling, and adapting as necessary (required)
- Ability to work on multiple projects with different objectives simultaneously (required)
- The ability to think strategically and develop innovative marketing strategies (required)
Digitain is a business-to-business provider of sportsbook and iGaming platform software, headquartered in Yerevan, Armenia. Founded in 1999, it offers a turnkey and standalone platform spanning sports betting, online and live casino, and games, alongside managed services for operators across regulated and emerging markets. Its portfolio includes the Imagine Live live-casino studios and the Galaxsys games studio, and the group employs a large engineering and operations workforce.