Digital Marketing Lead
Imagine Live is one of the fastest-growing live casino providers in the iGaming industry, serving operators across regulated markets worldwide. As the company continues to scale, it is looking for a Digital Marketing Lead who will play a key role in elevating its digital marketing function and helping shape the next stage of its growth.
This is not a maintenance role. The company is looking for someone who enjoys building, improving, challenging existing approaches, and finding smarter ways to achieve results. The right candidate will bring a combination of strategic thinking, hands-on execution, leadership, curiosity, and a strong understanding of modern digital marketing technologies, tools, and trends.
- Lead and develop Imagine Live's digital marketing activities across multiple channels and international markets.
- Manage and mentor the digital marketing team, helping establish best practices, processes, and performance standards.
- Identify growth opportunities and develop initiatives that improve marketing performance, efficiency, and impact.
- Work closely with content, design, product, sales, and management teams to align marketing activities with business objectives.
- Plan, execute, and optimise digital campaigns across various channels.
- Monitor market trends, competitor activities, emerging technologies, and digital marketing innovations.
- Drive data-informed decision-making through analytics, reporting, and performance tracking.
- Explore and implement AI-powered tools, automation solutions, and modern workflows to improve productivity and marketing effectiveness.
- Identify opportunities to improve lead generation, brand awareness, engagement, website performance, and marketing operations.
- Contribute new ideas, challenge assumptions, and continuously look for ways to improve results.
- 6+ years of experience in digital marketing (required).
- Proven experience leading digital marketing initiatives and driving measurable business results (required).
- Strong understanding of B2B marketing principles and customer journeys (required).
- Experience managing or mentoring team members (required).
- Excellent analytical and problem-solving skills (required).
- Strong knowledge of digital marketing channels, performance marketing, content distribution, SEO, website optimisation, analytics, and marketing technologies (required).
- Experience using AI tools and automation platforms to improve marketing workflows and efficiency (required).
- Strong research skills and curiosity about market trends, competitors, customer behaviour, and emerging technologies (required).
- Ability to balance strategic thinking with hands-on execution (required).
- Proactive mindset and strong sense of ownership (required).
- Excellent communication and collaboration skills (required).
- Continuous learner who actively follows digital marketing trends and industry developments (required).
- Experience in iGaming, technology, SaaS, fintech, or other fast-growing international B2B industries (nice-to-have).
- Experience working with CRM platforms, marketing automation tools, and customer journey optimisation (nice-to-have).
- Experience building or transforming marketing processes and teams (nice-to-have).
- Experience managing external agencies and partners (nice-to-have).
Digitain is a business-to-business provider of sportsbook and iGaming platform software, headquartered in Yerevan, Armenia. Founded in 1999, it offers a turnkey and standalone platform spanning sports betting, online and live casino, and games, alongside managed services for operators across regulated and emerging markets. Its portfolio includes the Imagine Live live-casino studios and the Galaxsys games studio, and the group employs a large engineering and operations workforce.