Analyst I, Research and Partnerships
As an Analyst I, Marketing Analytics, you’ll help shape how DraftKings invests in and optimises its marketing strategy through data-driven insights. You’ll partner with the Growth Marketing Team to evaluate campaign performance, uncover opportunities to improve customer acquisition and monetisation, and influence decisions across reach and partnership channels, including Audio and Influencer.
Your work will directly inform how DraftKings measures success, maximises marketing investment, and applies emerging technologies, including large language model-powered tools, to strengthen its analytics capabilities.
- Partner with the Growth Marketing Team to understand business objectives, anticipate downstream impacts, and deliver analyses that drive strategic decision-making.
- Own analytics for key marketing initiatives by identifying high-impact opportunities, quantifying business value, and translating insights into actionable recommendations.
- Analyze campaign performance to uncover opportunities that improve marketing investment, channel effectiveness, and customer monetization.
- Evaluate the performance of reach and partnership marketing channels, including Audio and Influencer, and provide recommendations that optimise future campaigns.
- Build and maintain dashboards and reporting that measure campaign performance, return on investment, and results against forecasts.
- Communicate insights and recommendations to cross-functional partners and senior leaders through clear, compelling data storytelling.
- Explore and apply emerging technologies, including large language model-powered tools, to improve analytical workflows and enable smarter, faster decision-making.
- A Bachelor's Degree in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or a related quantitative field (required).
- At least 1 year of experience in Data Analytics, Business Intelligence, or a related field (required).
- Proficiency in SQL, Python, R, or similar tools for large-scale data analysis (required).
- Experience with Snowflake is a plus (nice-to-have).
- Experience building dashboards and data visualizations using Sigma, Tableau, or similar business intelligence tools (required).
- Experience with A/B testing, experimental design, and analytical methodologies, or a strong desire to develop expertise in these areas (required).
- Strong analytical and problem-solving skills with the ability to translate complex data into clear, actionable insights (required).
- Excellent communication and presentation skills with the ability to influence cross-functional stakeholders (required).
- The ability to manage multiple priorities, work independently, and deliver high-quality results in a fast-paced environment (required).
- Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program with free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, and Virtual Yoga Classes.
- 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
- Partnership with Care.com, a care finder and backup childcare partner for US employees.
- Family planning benefits supporting adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO for US employees.
- Pet insurance.
- Gym reimbursement.
- Financial planning resources, including 401(k) matching and Origin Financial.
- Commuter benefits.
- Tuition Reimbursement Program.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.