Manager, Content & Employer Brand
As a Manager, Content & Creative on the Recruitment Marketing Team, the role shapes how DraftKings' employer brand comes to life through content and storytelling. The position sets the strategy and creative direction for content across DraftKings Life channels, including organic social, paid media, the careers site, and email. This player-coach role blends editorial instincts, creative leadership, and a data-informed approach to content. The manager will lead and develop a talented team while staying close to the work, raising the bar for storytelling that attracts talent across global markets and influences candidate decisions.
- Lead content and editorial strategy, translating employer brand, audience insights, and hiring priorities into a focused roadmap and editorial calendar.
- Set a high creative and editorial bar across copy, video, graphics, social media, long-form storytelling, and campaigns, providing direction while staying hands-on with writing and editing when it matters.
- Build an integrated content engine that turns strong ideas into stories across organic social, paid media, the careers site, email, and other candidate touchpoints, using performance insights to strengthen the approach.
- Develop content strategies that scale globally while adapting storytelling, channels, and candidate experiences to local market needs.
- Define the strategy and creative vision for DraftKings Life, shaping what is discussed and how the company shows up while empowering the team to bring that vision to life.
- Lead and develop a high-performing content team through coaching and feedback that helps teammates strengthen their craft and take greater ownership.
- Own content intake and prioritization, guiding work from brief through production and approval while partnering with Internal Communications, Public Relations, Legal, Brand, and Talent Acquisition to focus resources and move high-impact work forward.
- Use content performance, recruiting outcomes, AI, and emerging search trends to inform decisions, improve how content is created and distributed, and reach candidates at key moments in their journey.
- A Bachelor’s Degree in Marketing, Communications, or a related field (required).
- At least 7 years of experience in content marketing, employer brand, or a related field (required).
- At least 3 years of people leadership experience developing writers, content marketers, or creative talent (required).
- Exceptional writing and editing skills, with a portfolio that demonstrates compelling storytelling across audiences and formats (required).
- A player-coach mindset, with the ability to set direction and empower others while staying close enough to the work to elevate it (required).
- Experience leading content across video, social media, graphics, digital campaigns, web, email, and long-form editorial for different markets and audiences (required).
- A data-informed approach to content, with experience connecting creative performance and audience insights to business and recruiting outcomes (required).
- Strong AI fluency, with experience using AI tools to enhance content development, audience insights, personalization, workflows, or discoverability while applying strong editorial judgment (required).
- Strong relationship-building skills, with the ability to collaborate cross-functionally, create efficient workflows, and move compelling ideas forward across teams (required).
- Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing program with free therapy sessions, employee assistance programs, and access to the Calm App.
- 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
- Partnership with Care.com for backup childcare for US employees.
- Support for family planning, including adoption, surrogacy, and fertility treatments.
- Flexible Paid Time Off (PTO) for US employees.
- Pet insurance.
- Gym reimbursement.
- Financial planning support, including 401(k) matching and Origin Financial.
- Commuter benefits.
- Tuition Reimbursement Program.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.