Senior Social Art Director
As a Senior Social Art Director, you’ll create social-first ideas people actually want to watch, built to drive clicks, conversions, and measurable performance. You’ll concept and lead paid social creative across video and motion, partnering with editors, motion designers, and creators to deliver high-performing work at scale. Using storytelling, platform instincts, cultural trends, and emerging AI tools, you’ll help shape repeatable creative systems designed for testing, optimization, and growth.
- Concept and develop social-first creative built for paid media performance.
- Translate campaign strategies into platform-native storytelling, hooks, formats, and short-form video concepts.
- Lead editors, motion designers, and creators through execution while defining campaign visual direction.
- Build scalable creative systems and repeatable content formats across channels and audiences.
- Partner with marketing and paid media teams to test, iterate, and optimize creative performance.
- Use cultural insights, AI tools, and performance data to improve creative output and campaign results.
- At least 5 years of experience in creative, art direction, or social content development.
- Strong conceptual thinking with experience creating high-performing paid social campaigns.
- Deep understanding of storytelling, pacing, and audience attention across short-form video platforms.
- Experience collaborating with editors, designers, creators, and cross-functional marketing teams.
- Proficiency in Adobe Creative Suite and working knowledge of Premiere, After Effects, CapCut, or similar tools.
- A portfolio showcasing performance-driven creative work, strong visual judgment, and social-first thinking.
- Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and workplace lactation support. Partnership with Care.com for care finder and backup childcare.
- Family Planning: Benefits supporting adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO: Flexible paid time off for employees in the United States.
- Pet Insurance: Benefit to help save on vet expenses for accidents, illnesses, and more.
- Gym Reimbursement: Reimbursement for part of a gym membership upon enrollment in a health insurance plan.
- Financial Planning: 401(k) matching and programs such as Origin Financial.
- Commuter Benefits: Access to commuter benefits to help save money on daily commutes.
- Tuition Reimbursement: Tuition reimbursement for educational courses related to their positions or another position at DraftKings.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.
