Commercial Executive
The Commercial Executive will be responsible for supporting the Commercial Manager in the day to day performance and enhancement of our Gaming lobby and of Table and Slot products. This includes testing new platform and lobby features and developments; implementing a market leading content roadmap, and regular testing and optimisation of existing tools to help create an optimal experience on site.
The role requires optimisation and maintenance of all areas of the site, ensuring all available tools are used and regularly updated to reflect customer preferences and trends, in line with brand pillars. The Commercial Executive will conduct QA testing of new features, and A/B testing of existing features, insight from which will help maintain a best in class lobby. The role benefits from a keen interest in online slots & games, and a broad understanding of our competitors and products available. An understanding of how to communicate key selling points of a game to communicate to the wider team is advantageous. The role also requires someone who can make sensible decisions based on basic analysis, presenting the best content to our players to help contribute to Gaming targets. This role will be responsible for supporting analytics of promotions to optimise ROI and detect fraud and bonus abuse by monitoring bonus cost and player activity on site with the aim to reduce the wasted bonus cost spent on fraudulent players.
- Use of relevant BI tools to report on game and supplier performance, to monitor, highlight and report on releases or any risks/successes.
- QA testing of new and existing platform features, conducting A/B testing where relevant and providing feedback to project teams; escalating Issues for follow up by the Commercial Managers.
- Regularly analyze and optimise game and lobby feature performance
- Analysis of clicks into games, tabs and other site metrics to suggest and action Improvement to the Gaming lobbies
- Support the wider internal gaming teams, communicating the games roadmap, key features, and game paramaters and acting as the Initial Interface between our Game Suppliers and Promotions
- Create daily, weekly & monthly reports and presentations
- Undertaking competitor and supplier roadmap reviews to feedback opportunities to the Commercial Manager for prioritisation
- Supporting customer service teams with common pain points and escalations driven by our lobbies or supplier performance
- Liaise with the testing team to ensure games are scheduled and can be released successfully according to plan.
- Position new and existing releases on site in line with process to optimise performance
- Review player account activity and contact game providers for verification on large wins to approve withdrawals.
- Briefing and Implementing a set schedule of emails and on site messaging to promote and upsell new games.
- Prepare Weekly Trading slides – presenting game release performance, and covering for the Commercial Manager where required
- Support the creation of the Gaming Brands roadmap in line with the Gaming Casino Commercial Manager, making adjustments and communicating updates where required
- Support of the Casino Commercial Manager in any ad hoc tasks where required.
- Experience planning and delivering promotional campaigns (required)
- Experience working across multiple projects simultaneously (required)
- Good experience with retention and customer experience tactics (required)
- Experience working effectively as an individual and as part of a larger team (required)
- Excellent IT skills including Microsoft Office; Word, Excel and PowerPoint (required)
- Excellent communication, interpersonal, time management and organization skills (required)
- Exemplary written and spoken English (required)
- Confident in analytical storytelling and reporting (required)
- Keen interest in online slots & games (nice-to-have)
- Broad understanding of our competitors and products available (nice-to-have)
- Understanding of how to communicate key selling points of a game to communicate to the wider team (nice-to-have)
- Generous group bonus scheme
- Hybrid working - 4 days in the office
- Private medical insurance
- Pension Scheme - matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Sharesave Scheme
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.