Head of Sportsbook Strategy
The UK&I Strategy & Insights team helps shape the strategic direction of the UK&I business, bringing together customer, market, competitor and commercial insight to support better decision-making and sustainable growth. The team works closely with business leaders and functions across Commercial, Product, Marketing, Technology, Data and Finance to connect strategic priorities across the organisation.
As Head of Sports Strategy, the role will shape the long-term direction of the Sports business, turning customer, market, competitor and commercial insight into clear strategic choices and growth plans. It will help identify opportunities, assess risks and guide investment decisions to support sustainable market share growth.
Reporting to the Strategy & Insights Director, this role is part of the UK&I Strategy & Insights team, working as a strategic partner to the Sportsbook Director and Sports leadership team. It will bring cross-functional teams together around a shared strategy, ensuring alignment on priorities, investment choices and measures of success.
- Help evolve the UK&I Sports strategy and translate it into clear strategic priorities and growth plans.
- Lead strategic Sports reviews to optimise investment across product, proposition and marketing.
- Identify growth opportunities, risks and competitive threats through customer, market, competitor and commercial insight and analysis.
- Align cross-functional teams behind strategic priorities, measures of success and investment choices.
- Lead strategic projects and develop business cases to support leadership decision-making.
- Deep understanding of Sports products and customer needs (required).
- Proven experience developing and delivering commercial, customer or portfolio strategies in direct-to-consumer businesses (required).
- Proven ability to translate strategy into choices, investment priorities and actionable plans (required).
- Strong track record of influencing senior leadership teams to drive alignment and execution (required).
- A regular bonus and great pension.
- 25 days annual leave plus local public holidays.
- Extra paid leave, including wellbeing and development days.
- Life assurance and Income Protection.
- Private healthcare and wellbeing support.
- A stake in Entain's success through its ShareSave scheme.
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.