Intern: Content Creation – Social Media & Activations
As part of the bwin Social Media team, Entain is looking for a highly motivated intern in Social Media & Content Creation who will play a key role in bringing the most important sponsoring and partnership activations to life on the social media channels in the DACH market.
The focus of this role is on activating premium partnerships, particularly with Borussia Dortmund (BVB) and the NFL, as well as other strategic sports and entertainment collaborations. The intern will have the opportunity to be on-site at live events, match days, fan experiences, and brand activations, capturing authentic moments and creating platform-appropriate content that excites sports fans.
Entain is looking for someone who lives and breathes social media, understands the language of fans, and intuitively recognises exciting stories in real-time. Whether it's fan interviews, behind-the-scenes content, documenting partnership activations, or supporting live reporting, the intern will help transform sponsorship investments into impactful and relevant social media content.
- Support in the social media activation of key bwin sponsorships with a focus on BVB, NFL, The Icon League, and other partnerships.
- Creation and recording of short-form content around match days, fan events, sponsorship activations, and always-on campaigns.
- Production of platform-specific content for Instagram, TikTok, Reels, and other social media formats.
- Conducting fan interviews and creating behind-the-scenes content, reactive formats, and creator-driven storytelling.
- Identification and implementation of exciting content opportunities in dynamic live environments.
- Support in real-time content production and live event reporting.
- Editing and preparing high-quality social media content under tight deadlines.
- Close collaboration with the social media team to ensure content aligns with brand goals, audience needs, and channel strategies.
- German at native level, both written and spoken (required).
- Confident and authentic on-camera presence (required).
- Very good understanding of Instagram, TikTok, Reels, and modern short-form storytelling (required).
- Enthusiasm for sports, especially football, as well as a deep understanding of fan culture and digital communities (required).
- Creative mindset combined with a strong sense for trends and social-first communication (required).
- Demonstrable experience in video editing, ideally also in the context of live events or quickly produced formats (required).
- A feel for entertainment, storytelling, and community engagement (required).
- Independent, proactive work style and the ability to act autonomously in a dynamic environment (required).
- Basic knowledge of relevant social media metrics and a willingness to further develop skills in social media analytics (required).
- Willingness to travel and occasional work in the evenings, on weekends, and on match days (required).
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.