Senior Analyst - Affiliates
The Senior Analyst will help build and evolve the performance marketing analytics reporting and analytics domain, specialising in Affiliate Marketing. This role plays a key part in creating and maintaining the reporting suite and the key analytics that power marketing, attribution and Affiliate performance across Entain's global brands.
Working closely with Data Engineers and business and marketing stakeholders, the Senior Analyst will develop trusted data sets, integrate data from multiple marketing and business systems, and ensure the delivery of a reliable and quality marketing analytics portfolio. The analytical work will directly support data-driven decision making and investment optimisation across performance marketing and affiliate activities.
As the team evolves, this role will increasingly drive the AI strategy, helping to build next-generation marketing intelligence capabilities on top of the Snowflake AI, in Paradime and PowerBI and Sigma reporting tools.
- Analyse affiliate performance across multiple global brands, markets, and products to identify trends, risks, and growth opportunities.
- Deliver day-to-day analytical support, providing actionable insights to optimise affiliate performance and support commercial decision-making.
- Monitor and evaluate key performance indicators including revenue, CPA, ROI and player value.
- Produce ad hoc analyses and deep dives to identify opportunities, investigate performance changes, and support strategic initiatives.
- Own, maintain, and continuously improve affiliate dashboards and reporting suites across PowerBI and Sigma, ensuring accurate, timely, and reliable performance reporting.
- Develop automated reporting solutions that improve efficiency, scalability, and consistency across global affiliate reporting.
- Produce regular performance reports and executive summaries for stakeholders, highlighting key trends, insights, and recommendations.
- Ensure reporting frameworks remain fit for purpose by reviewing metrics, introducing new visualisations, and driving best practice.
- Extract, manipulate, and analyse large datasets using SQL and other analytical tools to generate business insights.
- Develop and maintain robust data models to support affiliate reporting and performance analysis.
- Validate data quality by identifying and resolving discrepancies across multiple data sources.
- Utilise BI and analytical tools (e.g. Power BI, Sigma) to automate reporting and enhance analytical capabilities.
- Partner with Affiliate, Marketing, Commercial, Finance, and Data teams to understand business requirements and deliver analytical solutions.
- Translate complex analytical findings into clear, actionable insights for both technical and non-technical stakeholders.
- Build strong relationships with key stakeholders, acting as the primary point of contact for affiliate reporting and performance analysis.
- Support business planning, forecasting, and performance reviews by providing timely analysis and data-driven recommendations.
- At least 3 years of experience in analytics, business intelligence, or closely related roles (required).
- Expert-level Snowflake proficiency and SQL skills with a strong command of advanced analytical patterns (required).
- Expert visualisation skills and report and dashboard building, preferably in Power BI and Sigma (required).
- Hands-on experience with dbt for developing, testing, and maintaining analytics-ready data models (required).
- Stakeholder management and working across multiple performance streams in the business, up to director level (required).
- Ability to work effectively in a fast-paced, high-autonomy environment with shifting priorities (required).
- Bachelor's degree in a relevant field (Mathematics, Statistics, Computer Science, Information Systems, Engineering, or equivalent) (required).
- Hands-on experience with AI-assisted data development tools - particularly Snowflake Cortex and Claude Code (nice-to-have).
- Competitive salary.
- Generous group bonus scheme.
- Hybrid working - 3 days in office.
- Private medical insurance.
- Pension scheme – matched to 6%.
- Ability to buy and sell holiday.
- Free subscription to wellbeing app Unmind.
- Additional "It's Your Game" day off to use at either Christmas or New Year.
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development.
- Share save scheme.
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.