Senior Gaming Propositions Executive
The Senior Gaming Propositions Executive is responsible for the planning and performance of the UK and IRE Gaming Proposition. This role involves supporting the development of key strategic projects and proposition campaigns designed to attract, reward, and retain both new and existing customers.
The individual in this position acts as a key link between the proposition, brand, and design teams to ensure effective collaboration and communication. They are tasked with developing customer-centric promotional campaigns that align with brand pillars and strategy while overseeing critical customer journeys to ensure optimal conversion and continuous improvement.
- Support with the Proposition strategy, ensuring our proposition creates market-leading experiences that deliver commercial benefit through enhanced retention and brand loyalty.
- Deputise for the Gaming Proposition Manager on a range of projects and tasks as and when required.
- Co-ordinate the planning, execution, and reporting of the Proposition between internal stakeholders to deliver optimal performance of the Proposition.
- Collaborate with Brand and Creative teams to plan, coordinate and ensure delivery against our commercial objectives for upcoming Propositional campaigns.
- Act as a link between the Proposition, Brand & Design teams, ensuring effective communication and collaboration on campaigns across all teams.
- Collaborate with the Gaming Proposition team to collate and categorise all brand & design requirements.
- Ideate, develop and deliver customer-centric promotional campaigns or experiences that enhance the customer experience.
- Develop the Proposition through the promotions and their communication to match our brand pillars and deliver on our brand strategy.
- Oversee critical customer journeys and ensure they deliver optimal conversion and make recommendations for continuous enhancement of the customer experience.
- Support the Go-To-Market planning of Proposition & Product campaigns, ensuring timely delivery of major campaigns.
- Strong customer insight & analytical skills with the ability to leverage them effectively (required).
- Experience working across multiple products and verticals simultaneously (required).
- Experience with retention and customer experience tactics (required).
- Confident analysing data to challenge stakeholders (required).
- Experience working with and delivering on brand strategies (required).
- Experience managing budgets and delivering ROI (required).
- Good IT skills, specifically Excel & PowerPoint (required).
- Generous group bonus scheme
- Hybrid working - 4 days in the office
- Private medical insurance
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional “It’s Your Game” day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
- Discounted gym membership
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.