Site Experience Executive (Shift Based Role)
As a Site Experience Executive, the role is accountable for the quality, accuracy, and tactical positioning of the sports betting managed content for the Core UK Digital Brands on all platforms for Digital and Retail channels. With localisation, segmentation, personalisation and cloning technology, the individual will ensure that the betting events and promotions presented on the sites are always relevant and engaging to the current audience and platform. In short, this means getting the right content, in front of the right people, at the right time.
- Proactively execute the Content Strategy by planning the display of betting, promotional and engagement content on Core UK Digital Brands' sportsbooks and in-store SSBTs.
- Create detailed schedules to allow the Content Delivery Team to build betting modules, banner creative, navigation links and promotional pages for display.
- Monitor and assess the output of the Content Delivery team, reactively tailoring the content or requesting schedule changes as the dynamic nature of sports betting dictates.
- Track and react dynamically to key trends and metrics to prioritise available content, making data-based decisions to feed back and implement changes to the Content Schedule and Strategy to optimise the customer journey, highlight up-sell opportunities and drive revenue.
- Plan and display individual instances of acquisition, retention and customer segment-specific content.
- Proofread, prioritise and position this content to align with press, CRM and the sports schedule.
- Extensive sports and betting knowledge (required).
- Experience in the usage of content management systems on a multi-territory platform (required).
- Excellent knowledge of the English language with exceptional skills in spelling, punctuation and grammar, including a keen eye for detail (required).
- Able to work on a shift based rota including weekends (required).
- Competitive salary
- Generous group bonus scheme
- Hybrid working
- Private medical insurance
- Pension Scheme - matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Sharesave Scheme
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.