Sportsbook Content Executive
An exciting opportunity is available within the Sportsbook team in Brussels. Reporting to the Head of Sportsbook, the successful candidate will deploy the website’s content across all channels, ensuring it reflects the Sportsbook strategy for Belgium (bwin.be). The role involves overseeing all content on the homepage, sports pages, promotional sections, site navigation and specific betting features.
The main role will be to effectively manage the day-to-day operations and commercial performance of the sports betting offering. This will involve working closely with the Product, Brand and Social Media teams. Contributions will also be made to campaign and content plans in collaboration with the CRM team, to ensure optimal coverage of major sporting events. Collaboration with the Content team will ensure that product pages remain optimised for the Belgian market and are constantly updated in line with the latest sporting news.
- Implement the content strategy defined by the Sportsbook team to ensure the offering is tailored to regional needs.
- Ensure the website content is kept up to date in a live environment.
- Manage carousel banners, coupons and promotional content on the website.
- Plan the promotion of content in line with sporting events specific to your region (Belgium).
- Ensure that promotions and offers are prominently featured to contribute to player acquisition and retention targets.
- Develop longer-term content plans based on the sporting calendar, complementing media strategies and brand identity.
- Work closely with the Trading teams to deliver bespoke betting content.
- Analyse product performance based on their positioning on the website.
- Ensure a seamless customer experience leading to key products.
- Collaborate with the Product, Marketing, CRM and Trading teams to align campaigns.
- Ensure compliance with regulatory and legal requirements in accordance with current Belgian legislation.
- Arrange for the translation of all website content where necessary.
- Carry out comparative analyses with competitors and make recommendations for content optimisation.
- Regularly test customer journeys to ensure an optimal user experience.
- Contribute continuously to improving the Sportsbook performance targets set by the company.
- At least 3 years’ experience in the online sports betting sector (required).
- Fluency in English, French and Dutch (required).
- Previous experience in a role involving content management and distribution (required).
- A passion for sport and excellent knowledge of the sporting calendar, with a strong understanding of the Belgian market (required).
- A good understanding of sports and betting markets (required).
- Experience with CMS systems and sportsbook platforms (required).
- Ability to manage multiple tasks simultaneously in a dynamic and demanding environment (required).
- Excellent communication skills, both verbal and written (required).
- High level of rigour and meticulous attention to detail when proofreading and updating content (required).
- Good interpersonal skills and ability to work effectively in cross-functional teams (required).
- Strong customer focus, with a proactive approach to identifying issues and areas for improvement (required).
- Full-time contract (38 hours/week – 5 days).
- Meal vouchers: €10 per worked day.
- Eco-vouchers.
- Gift voucher.
- Travel expenses: 100% reimbursement of public transport costs or mileage allowance (legal rate).
- Reimbursement of travel expenses for professional events.
- Company laptop.
- Company mobile phone and mobile subscription.
- Reimbursement of home internet costs.
- Up to 2 days of remote work per week.
- 4 additional vacation days on top of the 20 statutory annual leave days.
- Pension insurance.
- Hospitalization insurance.
- Annual bonus (CCT90) based on collective objectives.
- 13th-month salary.
- Double holiday pay.
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.