Sportsbook Propositions Executive
The Sportsbook Propositions Executive at Ladbrokes is responsible for the planning and execution of the proposition plan, creating market-leading experiences that attract, reward, and retain customers. The role supports the Proposition Manager in the planning and performance review of all promotions, with a focus on the optimisation of the proposition budget to deliver maximum return on investment and key performance indicators.
Entain requires this individual to collaborate with internal stakeholders to deliver a unified customer experience across multiple touch points, maximising the performance of the proposition. The executive is also responsible for analysing and communicating the performance of propositions and making recommendations for continuous improvements to better attract, reward, and retain new and existing customers.
- Support the Proposition Manager in the creation of the Sportsbook proposition plan.
- Collaborate with internal stakeholders including CRM, Performance Marketing, Content and Brand Marketing to deliver a unified Sportsbook Proposition.
- Oversee the campaign creation and execution of the Proposition plan, including mechanics, pay out structures, and briefing Sportsbook Promotions, CRM, Creative, Performance Marketing, CS, Operations, Content and any other relevant stakeholders.
- Work closely with the Compliance team to ensure the accuracy and relevance of the full terms for all current and future promotions.
- Plan and sign-off on promotional campaigns and product launches.
- Conduct daily and weekly analysis of promotional engagement, cost, and ROI.
- Own and deliver key initiatives to drive weekly performance based on opportunities identified in promotional analysis.
- Conduct frequent market and competitor analysis with a focus on promotions and retention tactics.
- Work closely with the CRM team to ensure the effective delivery of all promotional communications to customers.
- Strong knowledge and passion for sport (UK focus ideal), with an understanding of what engages betting audiences (required)
- Proven experience planning and delivering promotional campaigns (required)
- Comfortable managing multiple projects and deadlines in a fast-paced environment (required)
- Confident analysing data, tracking performance, and telling the story behind the numbers (required)
- Excellent communication skills, with exemplary written and spoken English (required)
- Strong attention to detail and highly organised (required)
- Experience with customer retention and CRM tactics (required)
- Able to work both independently and collaboratively across teams (required)
- Solid IT skills, especially Excel, plus confidence using Word and PowerPoint (required)
- Generous group bonus scheme
- Hybrid working - 4 days in the office
- Private medical insurance
- Pension Scheme - matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Entain and Enhance days – 2 paid days off to focus on your professional or personal development
- Sharesave Scheme
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.