UKI AI Director
As an AI Director, Entain is responsible for defining and delivering the UK & Ireland AI strategy, identifying high-impact opportunities to drive commercial growth, improve customer experiences, and enhance operational efficiency across Entain's portfolio of leading betting and gaming brands.
Reporting to the UKI Transformation Director, this role is part of the UKI Commercial Transformation team, which shapes and delivers strategic transformation initiatives across the business. Working closely with Commercial, Product and Technology teams, the AI Director will lead the development and execution of an ambitious AI roadmap, ensuring solutions are scalable, commercially impactful, and aligned with Entain's wider technology and AI strategy.
This is an opportunity to shape how AI is embedded across one of the world's leading sports betting and gaming businesses, with the autonomy to influence strategy, work with senior stakeholders, and deliver innovative AI solutions that create measurable business value.
- Own and deliver the UK & Ireland Commercial AI strategy and roadmap, ensuring alignment to business priorities and measurable commercial outcomes.
- Identify, prioritise and implement AI opportunities across customer experience, operations, marketing, safer gambling, and revenue growth initiatives.
- Lead the adoption of Generative AI, Agentic AI, machine learning and advanced analytics across digital and retail channels.
- Partner with Product and Technology teams to shape AI architecture, data platforms and operational frameworks that support scalable delivery.
- Act as the senior AI advisor to executive stakeholders, building business cases, influencing investment decisions, and driving successful adoption of AI solutions.
- Significant experience leading enterprise-scale AI, data or digital transformation programmes with measurable commercial impact (required).
- A strong track record of developing and executing AI strategies that deliver customer, operational and revenue outcomes (required).
- Experience working across commercial, product, engineering and data teams within complex, matrix organisations (required).
- Deep expertise in AI technologies including Generative AI, Agentic AI and machine learning applications (required).
- Hands-on knowledge of cloud-based AI and data platforms, including AWS, GCP, MLOps frameworks and modern data architectures (required).
- A regular bonus and great pension.
- 25 days annual leave and all Bank holidays.
- Extra paid leave, including wellbeing and development days.
- Life assurance and Income Protection.
- Private healthcare and wellbeing support.
- A stake in Entain's success through its ShareSave scheme.
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.