Employer Branding & Communications Specialist
Evolution is seeking an Employer Branding & Communications Specialist to join the Talent Acquisition team in Brazil. This role focuses on strengthening the employer brand and developing marketing initiatives that support recruitment goals. The specialist will work alongside Talent Acquisition, HR, and regional stakeholders to attract and engage candidates within a high-volume recruitment environment.
The ideal candidate possesses a blend of creativity and an execution-oriented mindset. They will be responsible for managing multiple campaigns, channels, and deadlines while ensuring that communication strategies effectively convert candidates and align with the company's hiring needs.
- Develop and execute employer branding initiatives aligned with Talent Acquisition priorities and hiring targets.
- Create campaigns to increase candidate awareness, engagement, and application volume.
- Support high-volume recruitment campaigns across digital and offline channels.
- Translate the Employee Value Proposition into clear, attractive, and locally relevant candidate communications.
- Identify new opportunities, partnerships, and channels to expand the candidate pipeline.
- Plan and execute paid and organic recruitment marketing campaigns.
- Coordinate recruitment advertising across social media, digital platforms, and other sourcing channels.
- Monitor campaign performance and optimise initiatives based on candidate inflow, conversion, and hiring results.
- Support recruitment events, job fairs, referral campaigns, and other candidate attraction initiatives.
- Create and coordinate content for social media, recruitment campaigns, career channels, and internal communication initiatives.
- Develop communication materials such as social media posts, videos, presentations, flyers, banners, and recruitment assets.
- Maintain a consistent employer brand voice and visual identity across candidate touchpoints.
- Coordinate content calendars and ensure timely delivery of campaigns and communication materials.
- Partner with internal teams and external agencies or vendors when necessary.
- Track key Employer Branding and Recruitment Marketing metrics, including reach, engagement, applications, candidate inflow, conversion, and cost per applicant or hire.
- Prepare regular reports on campaign performance and recommend improvements.
- Use data and candidate insights to continuously optimise attraction strategies.
- Support Talent Acquisition in understanding which channels and campaigns generate the strongest recruitment results.
- Previous experience in Employer Branding, Recruitment Marketing, Communications, Marketing, or Talent Acquisition Marketing. (required)
- Experience managing digital campaigns and social media channels. (required)
- Strong content creation and copywriting skills. (required)
- Ability to manage multiple projects and deadlines simultaneously. (required)
- Strong organisational skills and hands-on execution mindset. (required)
- Comfortable working in a fast-paced, high-volume recruitment environment. (required)
- Data-driven approach and ability to analyse campaign performance. (required)
- Strong communication and stakeholder management skills. (required)
- Fluent Portuguese and professional English. (required)
- Experience supporting high-volume or mass recruitment. (nice-to-have)
- Experience with Meta Ads or other paid digital recruitment campaigns. (nice-to-have)
- Experience organising recruitment events and offline attraction campaigns. (nice-to-have)
- Knowledge of ATS, recruitment funnels, and candidate conversion metrics. (nice-to-have)
- Experience working in an international or multicultural organisation. (nice-to-have)
- Basic knowledge of design and content creation tools. (nice-to-have)
Evolution AB is a Swedish company and the world's leading developer and supplier of live casino solutions for online gaming operators. Founded in 2006 and headquartered in Stockholm, it produces live dealer games - including roulette, blackjack and a range of game shows - streamed from studios across Europe, the Americas and Asia. Through the acquisitions of NetEnt, Red Tiger, Big Time Gaming and others, the group is also a major online slots provider. Listed on Nasdaq Stockholm, Evolution employs more than 20,000 people worldwide.