Casino Content Manager
The role involves developing and executing a conversion-focused content strategy for FPSM’s UK and US properties, identifying search opportunities to maximise traffic.
It includes creating a content plan calendar to ensure timely and consistent delivery.
Collaboration with the SEO team is key to maintain Google rankings of key pages and identify new content opportunities, ensuring all content is produced within correct, optimised SEO and keyword structures.
The role also involves managing the Casino Content Executive to execute the agreed plan, and to develop, maintain, and optimise content.
Ensuring all Casino operator review content is continuously updated and performing strongly across SERPs is a core responsibility.
Regular audits will be conducted to assess and improve the quality of content across platforms.
Opportunities to maximise content across both Poker and Bingo verticals will be identified.
Analytics tools will be used to track content performance and make data-driven decisions to enhance content effectiveness.
Defined conversion metrics will be leveraged to optimise page management by refining operator offers and placements.
Collaboration with the design team for visual content creation is expected.
Monitoring and reporting on site KPIs and developing plans for growth or problem-solving are also part of the role.
Working with the Marketing Operations team will ensure all content is correctly optimised with offers and conversion points.
Accountabilities include the delivery and execution of the weekly UK and US Casino content plan, management of all Casino pages (both commercial and editorial), and management of the Casino Content Executive.
Support will be provided to operations and commercial teams on site listings, the SEO team with identifying new content opportunities, the Affiliate and Monetisation Lead with identifying new product ideas and improvements, and the design team on new Casino assets.
- Developing and executing a conversion-focused content strategy for FPSM’s UK and US properties identifying search opportunities to maximise traffic
- Creating a content plan calendar to ensure timely and consistent delivery
- Working closely with the SEO team to maintain Google rankings of key pages and identify new content opportunities
- Working closely with the SEO team to ensure all content is produced within correct, optimised SEO and keyword structures
- Managing the Casino Content Executive to execute agreed plan, and develop/maintain/optimise content
- Ensuring all Casino operator Review content is continuously updated and performing strongly across SERP’s
- Conducting regular audits to assess and improve the quality of the content across platforms
- Identifying opportunities to maximise content across both Poker and Bingo verticals
- Using analytics tools to track content performance and make data-driven decisions to enhance content effectiveness
- Leveraging defined conversion metrics to optimise page management by refining operator offers and placements
- Collaborating with design team for visual content creation
- Monitoring and reporting on site KPI’s and develop plans for growth or problem solving
- Working with Marketing Operations team to ensure all content is correctly optimised with offers and conversion points
- Extensive experience in content writing, especially in the iGaming or entertainment sector (required)
- Strong understanding of SEO practices, including keyword research, on-page SEO, and content optimization strategies to increase visibility and organic traffic (required)
- Experience in developing and managing content calendars and strategies to ensure consistent output and alignment with business goals (required)
- Proficiency in using analytics tools (e.g., Google Analytics, Ahrefs, or similar) to track and report on content performance, audience engagement, and conversion metrics (required)
- Ability to interpret analytics data to refine content strategies and improve overall performance (required)
- Previously worked in a role focused on Casino gaming and/or sports betting (required)
- Previously managed a team of content writers or freelancers (required)
- An understanding of the affiliate revenue model and a strong understanding of the Casino affiliate industry and landscape (required)
- Highly organised, with a strong attention to detail (required)
FairPlay Sports Media is a global sports media network that builds and engages communities of sports fans and bettors to create value for its betting, advertising and media partners. Previously known as Oddschecker Global Media, it rebranded in 2024 and traces its origins to oddschecker, which launched in 1999. Its portfolio includes oddschecker, WhoScored, vime, the Confido Network and CasinoSmash, processing around 100 million data updates per week and reaching over 100 million unique users monthly. Headquartered in London, the group works with more than 100 partners worldwide.