Organic Performance Manager - US
FairPlay Sports Media is seeking a highly driven SEO Manager to join its newly established Audience Team. This is a pivotal role responsible for shaping and executing a future-focused organic strategy across major US publishers or other partnership websites.
This position offers the opportunity to operate at the forefront of organic search evolution, spanning traditional SEO and emerging generative AI discovery platforms, while influencing product, content, and technical strategy at scale. The successful candidate will lead the development and execution of comprehensive organic growth strategies that enhance visibility, traffic, and engagement across search engines and AI-driven discovery platforms, working cross-functionally with Product, PR, Content, and Engineering teams.
- Own and deliver the organic growth strategy across partnership websites.
- Drive visibility and performance across both traditional search engines and generative AI platforms.
- Partner closely with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution.
- Lead the creation, testing, and scaling of new organic growth initiatives.
- Define and uphold best-in-class standards for content quality, EEAT, and organic performance.
- Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels.
- Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy.
- Champion innovation by identifying and implementing new tools, technologies, and methodologies in organic search and AI.
- Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives.
- Participate and present in partnership facing strategy and performance meetings and reviews.
- Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (required).
- Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences (required).
- Proven track record of delivering scalable organic growth across multiple markets (required).
- Experience managing and developing high-performing SEO or organic teams (required).
- Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimization (required).
- Strong familiarity with data analysis tools such as GA4, Search Console, log analysis tools, and rank tracking platforms (required).
- Experience working with product and engineering teams in agile environments (required).
- Knowledge of digital PR, link acquisition strategies, and brand authority building (required).
- Understanding of content strategy, EEAT principles, and semantic search optimisation (required).
- Experience with testing methodologies and performance experimentation frameworks (required).
- Commercial awareness and ability to align organic strategy with business objectives (required).
- Excellent communication and stakeholder management skills (required).
- An understanding and appreciation of US Sports (required).
- Competitive salary and performance-based bonuses with an annual range of $85,000 to $95,000 plus incentive bonus.
- Unlimited PTO plan and paid holidays.
- Fully covered employee medical, dental, vision and life insurance plans.
- 401(k) plan with a substantial employer match.
- Reimbursement for professional development opportunities.
FairPlay Sports Media is a global sports media network that builds and engages communities of sports fans and bettors to create value for its betting, advertising and media partners. Previously known as Oddschecker Global Media, it rebranded in 2024 and traces its origins to oddschecker, which launched in 1999. Its portfolio includes oddschecker, WhoScored, vime, the Confido Network and CasinoSmash, processing around 100 million data updates per week and reaching over 100 million unique users monthly. Headquartered in London, the group works with more than 100 partners worldwide.