Brand and Content Senior Manager
FanDuel is looking for a Brand & Content Senior Manager, Sportsbook, to join the FanDuel Canada team. This role is responsible for uncovering consumer insights that define FanDuel Sportsbook’s brand positioning and translating them into high-quality, breakthrough campaigns that drive brand affinity, acquisition, and retention.
The Senior Manager will work cross-functionally with key stakeholders across Product, Content, Media, Commercial, and Communications, while leading important external relationships with media and brand partners. The ideal candidate has experience building high-quality consumer brands in competitive markets, developing integrated content and partnership strategies, and bringing a strong long-term strategic vision.
- Lead FanDuel Canada's brand strategy and creative direction for Sportsbook.
- Develop breakthrough integrated marketing campaigns that strengthen brand awareness, differentiation and customer engagement.
- Lead the development of strategic brand and media partnerships and integrations with leading Canadian companies, creating proprietary experiences that extend the FanDuel Sportsbook brand beyond traditional advertising.
- Lead and own key relationships with major Canadian media partners such as TSN, working with partners to develop and execute high-impact Sportsbook integrations, including in-show segments, talent-led content, custom features and other editorially relevant brand moments.
- Own FanDuel Canada's organic Sportsbook social content strategy, building an engaging content ecosystem that grows audience, drives engagement and strengthens brand affinity.
- Partner with Creative, Media, CRM, Product and Commercial teams to ensure consistent Sportsbook brand storytelling across all consumer touchpoints.
- Champion innovation in creative development by identifying, testing and implementing AI-powered tools and new creative workflows that improve speed, quality and effectiveness.
- Evaluate emerging technologies, content formats and consumer trends to ensure FanDuel remains at the forefront of marketing innovation.
- Develop Sportsbook content strategies that balance brand-building, cultural relevance, sports moments and commercial performance.
- Lead agency and external creative partner relationships, ensuring world-class creative execution and continuous improvement.
- Build measurement frameworks that evaluate brand health, campaign effectiveness, content performance and partnership ROI.
- Partner with Insights and Analytics teams to translate consumer behaviour into actionable brand and content strategies.
- Manage, coach and develop a small high-performing Brand & Content team, fostering creativity, collaboration and continuous development.
- Work cross-functionally with Media, Commercial, Product, Legal and Communications teams to bring integrated Sportsbook campaigns and partnerships to market.
- 6+ years of progressive experience in brand marketing, content strategy or integrated marketing. (required)
- 2+ years managing a team. (required)
- Demonstrated success building consumer brands through breakthrough creative campaigns and innovative marketing programs. (required)
- Experience leading strategic partnerships, sponsorships, media relationships or branded integrations. (required)
- Demonstrated experience managing senior relationships with media companies and developing integrated broadcast, digital and in-show brand activations. (required)
- Strong understanding of sports content, social content strategy, audience development and community engagement. (required)
- Passion for emerging technologies, with experience leveraging AI or creative technology to improve marketing effectiveness. (required)
- Experience leading agencies and cross-functional marketing teams. (required)
- Previous people leadership experience with a proven ability to coach and develop talent. (required)
- Strong commercial acumen with the ability to connect brand investment to business outcomes. (required)
- Excellent storytelling, presentation and stakeholder management skills. (required)
- Experience working in highly regulated industries. (nice-to-have)
- Bachelor's degree in Marketing, Business or a related discipline. (required)
- Extended medical, vision, and dental coverage.
- Life insurance.
- Disability insurance.
- Retirement program with employer contributions.
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation.
- 12 holidays and two floating holidays.
- Paid sick time in accordance with applicable Canadian law.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).