CVM Specialist (Casino) - Portugal - 12 Month FTC / Secondment
PokerStars is part of Flutter Entertainment, and this role focuses on the PokerStars Southern Europe region, covering France, Portugal, and Spain. The company is building a dynamic team to shape this next chapter, offering the freedom to make decisions, take bold moves, and lead game-changing projects.
Flutter International is looking for a CVM Casino Specialist to support the execution and optimisation of customer campaigns and lifecycle activities for PokerStars Portugal, with a strong focus on driving retention and revenue. The specialist will play a key role in delivering effective CRM initiatives, improving customer engagement and lifetime value, and ensuring all campaigns contribute to commercial performance. Working closely with cross-functional teams, the individual will help optimise customer journeys and support growth in a fast-paced and regulated environment.
- Support the execution and optimisation of promotional campaigns across the Portuguese Casino market, ensuring alignment with commercial objectives.
- Contribute to customer segmentation and targeting strategies, using data to maximise engagement and value.
- Support campaign planning and execution across key customer touchpoints (CRM, onsite, promotions).
- Monitor and analyse campaign performance, providing insights and recommendations to improve results.
- Assist in managing campaign budgets and tracking performance against targets.
- Implement key CVM activities including lifecycle campaigns, retention initiatives, and customer communications.
- Collaborate closely with partners (Marketing, Product, Data, Compliance) to ensure smooth delivery and alignment.
- Identify customer journey friction points and contribute to improving engagement and campaign effectiveness.
- Support the monitoring of market trends and competitor activity to inform campaign strategies.
- Support the setup and execution of CRM journeys and automated campaigns across lifecycle stages.
- Contribute to the optimisation of bonus mechanics and promotional offers to improve conversion and retention.
- Experience in CRM, or Customer Value Management, ideally in digital or iGaming environments (required).
- Hands-on experience in campaign execution and performance tracking (required).
- Good understanding of customer segmentation, targeting, and lifecycle management (required).
- Familiarity with CRM tools and campaign management platforms (e.g. Salesforce, Optimove, Braze or similar) (required).
- Basic understanding of promotional mechanics (bonus, free spins, incentives) and their impact on performance (required).
- Analytical mindset, with ability to interpret data and support actionable insights (required).
- Strong attention to detail and ability to manage multiple campaigns and tasks simultaneously (required).
- Collaborative approach, with ability to work effectively across teams (required).
- Proactive mindset and willingness to learn and grow in a fast-paced environment (required).
- Experience in regulated markets is a plus (nice-to-have).
- Native Portuguese proficiency is required (required).
- Good English communication skills (required).
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance and partial & permanent disability insurance
- Option to join our company pension scheme
- Personal interest allowance to let you learn something new or pursue a hobby
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- 26 weeks primary carer leave at 100% pay
- 4 weeks secondary carer leave pay at 100% pay
- Access to an on-site gym
Flutter International is the international division of Flutter Entertainment, the world's leading online sports betting and gaming company. It operates a portfolio of brands including PokerStars, Betfair International, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet across markets outside the UK, Ireland, US and Australia. The division combines world-class brands with global scale and a challenger mindset, drawing on shared capabilities the group calls the "Flutter Edge". Flutter Entertainment is listed on the New York Stock Exchange and London Stock Exchange.
