Senior Account Executive, Audience & Curation
Genius Sports is seeking a Senior Account Executive for its Audience & Curation team. This specialist individual-contributor role operates within a pod structure, serving as the technical expert for a major holding company's data organisation and trading desk. The position involves managing end-to-end deal cycles, from initial conversation to activation, while working closely with internal Ad Operations, Product, and Insights teams to deliver tailored audience solutions.
The role requires a hands-on approach to sales, where the individual will be responsible for meeting and exceeding revenue quotas for curated deals and audience segments. The successful candidate will act as a technical escalation point for the wider team, translating complex audience products into actionable insights for buying teams and providing feedback to internal engineering departments to drive product improvements.
- Own and exceed an individual quota for curated-deal and audience revenue within an assigned holding company.
- Source, lead, and close curated deal and segment agreements from initial conversation through to commercial terms, taxonomy sign-off, and activation.
- Maintain accurate pipeline and forecast data in CRM systems such as HubSpot or Salesforce.
- Report on deal status, including activations, segment distribution, spend flow, and resolution of any blockers.
- Integrate Genius curated deal IDs and PMPs into the packages of the holding company's central trading and curation units.
- Operate fluently within platforms such as The Trade Desk, DV360, Amazon DSP, Yahoo DSP, and various SSPs.
- Negotiate deal structures including floor pricing, fees, take rates, scale and match-rate guarantees, and reporting SLAs.
- Resolve technical issues such as deal-ID hygiene, throughput, win rates, and discrepancy resolution.
- Ensure Genius segments are distributed, priced, and discoverable across DSP data marketplaces, LiveRamp, Snowflake, and identity frameworks.
- Map Genius audiences into the holding company's proprietary taxonomy and audience framework.
- Partner with analytics and data-science teams on clean-room work, modelling, incrementality design, and performance measurement.
- Provide technical enablement to the pod, including explaining audience construction, pricing, and competitive advantages.
- Collaborate with Ad Ops, Insights, and Marketing to produce case studies and benchmark reporting.
- 4-6 years in programmatic, curation, audience data, or agency trading on the sell side, at an agency desk, or at a platform, with at least some time spent responsible for revenue rather than only for execution (required).
- Hands-on fluency in the audience supply chain: deal IDs and curation, DSP and SSP mechanics, data marketplaces and onboarding, identity and match rates, clean rooms, and CPM-versus-data-fee economics (required).
- Direct experience working with or inside a major HoldCo (WPP, Publicis, or Omnicom) (required).
- Working relationships at a major holdco's trading, curation, or data teams, or a demonstrable ability to build them quickly at that layer (required).
- Ability to sell a data product on its merits to buyers who will pressure-test every claim, and to hold your own in a technical conversation with an analytics lead (required).
- Comfort making complex things simple: you can explain moment-based audience construction to a trading lead who has 11 other meetings that day, without either oversimplifying or losing them (required).
- Operating discipline: accurate forecasting, clean CRM hygiene (HubSpot or Salesforce), and reliable follow-through on the operational detail that makes deals actually spend (required).
- Spent time at an agency trading desk, curation platform, SSP, DSP, data provider, or identity company (nice-to-have).
- Background in sports media, sports data, or fan-engagement products (nice-to-have).
- Familiarity with clean-room and data-collaboration environments (Snowflake, LiveRamp, InfoSum, Amazon Marketing Cloud) and with attention or outcomes-based measurement (nice-to-have).
- Experience as the technical specialist inside a pod or account team, supporting sellers who own the senior relationships (nice-to-have).
- Ad ops or campaign management experience (nice-to-have).
- This role offers an annualized salary of $130,000 - $150,000.
- Plus variable compensation.
- Includes eligibility for Genius Sports Group’s benefits plan.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.