Marketing Analyst
Growe is looking for a Marketing Analyst to define key metrics and methodologies for marketing and CRM analytics, ensuring they align with broader business objectives. The role involves identifying opportunities and issues through data analysis and presenting actionable insights to stakeholders.
The successful candidate will work autonomously while collaborating with marketing, finance, and product teams to track the effectiveness of marketing channels. The position focuses on maintaining data integrity, improving data flows, and developing user-friendly dashboards to monitor key performance indicators.
- Define key metrics and methodologies for Marketing and CRM analytics to assist in decision-making.
- Identify opportunities and issues through data analysis and present insights in an actionable way.
- Collaborate across Marketing, Finance, and Product to provide updates on marketing channel effectiveness.
- Maintain data integrity and improve existing data flows.
- Contribute to the enhancement of data accuracy, reliability, and quality.
- Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs.
- Recommend innovative ideas for optimising marketing performance and efficiency.
- Lead automated reporting for timely and accurate information delivery.
- At least 3 years of analytical experience, preferably in B2C marketing analytics (required).
- Understanding of multi-touch attribution mechanisms (required).
- Advanced proficiency in SQL (required).
- Proficiency in Tableau or similar tools (required).
- Solid statistical knowledge and experience in using statistics to analyse complex data (required).
- At least an Intermediate level of English (required).
- Familiarity with GIT and Airflow (nice-to-have).
- Experience with Python libraries (nice-to-have).
- Capability to work self-sufficiently (required).
- Attention to detail and strong work ethic (required).
- Proactive and result-oriented mindset (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym, stomatology, psychological service, etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.