R&D Media Buyer
Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
This role involves researching, testing, and launching campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels. It also includes owning App Store Optimization (ASO), which involves keyword research, metadata, and creative testing to improve organic visibility and conversion rate.
The position requires continuously identifying, evaluating, and piloting new traffic sources and acquisition channels relevant to iGaming. It also involves designing and running structured tests on creatives, bidding strategies, targeting signals, and product pages to validate new channels before scaling.
Responsibilities include analysing test results, building hypotheses, and documenting learnings to inform future acquisition strategy. The role also involves managing creative asset feeds and audience/conversion signals to optimise automated bidding (UAC, ASA) and collaborating with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels.
Furthermore, the role requires monitoring competitor ASO strategies, store trends, and algorithm updates to spot new opportunities, and tracking and reporting on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.
- Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels.
- Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate.
- Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming.
- Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling.
- Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy.
- Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA).
- Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels.
- Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities.
- Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.
- Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads (required).
- Practical experience with ASO - keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower (required).
- Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus (nice-to-have).
- Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics) (required).
- Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data (required).
- Comfortable working with limited historical data and building test plans from scratch (required).
- Experience in iGaming or another regulated/high-competition vertical is a must (required).
- Analytical mindset with strong attention to detail (required).
- Curiosity and a proactive approach to testing new ideas and channels (required).
- Result-oriented with focus on measurable outcomes (required).
- Ability to balance creativity with data-driven decision-making (required).
- Strong ownership and accountability for campaign performance (required).
- Adaptability in a fast-changing environment (platforms, trends, algorithms) (required).
- Good communication skills and ability to work cross-functionally (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.