Head of News & Editorials
Growth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision - driving relevant traffic through organic and paid search. We’re looking for a driven, strategic leader to spearhead our news and editorial operations, working to capture search space in Google Top Stories, Discover, and organic news result. As the Head of News & Editorials, you will be responsible for developing and executing content strategies that generate high-quality traffic that turns into leads for our partners, while also leading and growing a talented editorial team.
- Develop and implement a robust content strategy aimed at driving significant traffic growth, particularly through Google Top Stories, Discover, Google News, and general organic search results - with a focus on lead generation.
- Build, lead, and mentor a high-performing editorial team.
- Ensure all news content is optimized for search, focusing on visibility in both regular organic search and relevant news features.
- Oversee the development and execution of a content calendar that prioritizes coverage that is relevant for the iGaming sector.
- Work cross-functionally with SEO, marketing, and product teams to align news/editorials content efforts with general business goals and with an aim to stay ahead of industry trends.
- Regularly analyze content performance, adapt strategies, and make informed decisions to continuously improve traffic and lead generation.
- Experience building and managing editorial teams and creating a results-driven, positive work culture.
- In-depth knowledge of SEO best practices with experience optimizing content for Google Top Stories, Discover, and regular news oriented organic search.
- Strong background in developing and executing content strategies that drive measurable traffic growth.
- Familiarity with lead generation and affiliate marketing strategies, understanding how content can be optimized for conversion.
- Ability to analyze performance data and adjust content strategies accordingly.
- Prior experience in the iGaming industry.
- You'll be at the helm of our editorial strategy and department and can make your own mark in an exciting and growing industry.
- Remote working environment, or come join us at our office in Malta.
- Work alongside driven colleagues in a businesses on a strong upwards trajectory that rewards entrepreneurial and ambitious thinking.
- We offer competitive compensation packages, with opportunities for performance-based incentives.
Growth Leads is an iGaming affiliate marketing company based in Ta' Xbiex, Malta. It builds and operates content and comparison websites that drive player acquisition for online casino and sportsbook operators. The company focuses on performance-driven affiliate marketing across the gaming ecosystem. Growth Leads combines SEO, content and partnerships to deliver high-quality traffic to its partners.
