SEO-Driven Product Owner (US-Focus)
Growth Leads is seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of its affiliate websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth.
As a Product Owner, the individual will have full commercial and product responsibility. The position demands a mix of entrepreneurial thinking and strategic execution.
- Oversee and manage one or more affiliate websites, ensuring their growth and performance.
- Develop and execute strategic SEO and content initiatives to drive traffic and conversions.
- Manage a team of in-house staff and freelancers, overseeing task allocation and quality control.
- Optimize site usability, content strategy, and overall user experience.
- Conduct market and competitor analysis to identify trends and opportunities.
- Monitor performance metrics, prepare reports, and adjust strategies accordingly.
- Develop and manage project budgets, timelines, and resources efficiently.
- Ensure alignment with editorial standards, SEO best practices, and monetization strategies.
- Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.
- Minimum 2 years of experience as a project manager in online marketing (required).
- Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition (required).
- Strong understanding of the US iGaming market, ideally with experience building iGaming assets (required).
- Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment (required).
- Hands-on experience with WordPress and managing content-driven sites (required).
- Proven ability to lead and manage small teams effectively (required).
- Experience in project management methodologies (e.g., Scrum, Agile) (required).
- Native English speaker (American English preferred) (required).
- Creativity in developing new content and marketing concepts (required).
- Proactive, adaptable, and highly collaborative (required).
- Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking.
- Competitive Compensation: A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product.
- Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work.
Growth Leads is an iGaming affiliate marketing company based in Ta' Xbiex, Malta. It builds and operates content and comparison websites that drive player acquisition for online casino and sportsbook operators. The company focuses on performance-driven affiliate marketing across the gaming ecosystem. Growth Leads combines SEO, content and partnerships to deliver high-quality traffic to its partners.