Finland Marketing Manager
Immense is looking for a Finland Marketing Manager to lead the go-to-market strategy and subsequent growth within the Finnish market. This role serves as the internal lead for Finland, requiring local player insight, knowledge of regulatory requirements, and channel know-how into compliant campaigns that acquire and keep players and help the business grow.
The role will work on Immense’s Finnish go-to-market plan and subsequent growth in the Finnish market. The Finland Marketing Manager is the group's internal lead for Finland. The role requires local player insight, knowledge of regulatory requirements and channel know-how into compliant campaigns that acquire and keep players and help the business grow.
The successful candidate will oversee the entire marketing lifecycle, from the pre-launch phase through the market opening and into steady-state growth. The role involves close collaboration with internal teams to ensure all activities align with local cultural nuances, brand standards, and the specific requirements of the Finnish Gambling Act.
- Build the Finland marketing strategy, from the pre-launch phase through the 1 July 2027 market opening and into steady-state growth.
- Research the Finnish market, the competitors and what players prefer, and use it to shape positioning, product localisation and brand messaging.
- Set acquisition KPIs and a budget plan with the CMO.
- Plan and optimise paid media, partnership activity for Finland, working with the media, design, and CRM teams.
- Find, negotiate with and manage local media, partners and agencies.
- Monitor campaign performance and make data-led recommendations to improve spend efficiency.
- Support the Finnish CRM strategy with the CRM team: lifecycle journeys, promotions and bonus mechanics, all within local rules.
- Localise email and on-site communications so they read naturally to Finnish players.
- Make sure all Finnish-facing content is accurate, suits the culture and matches the brand, including the website, landing pages, promotions, T&Cs and social media.
- Review and QA Finnish translations and brief the creative teams.
- Be updated on Finnish regulatory requirements, working with Legal and Compliance to keep every activity inside the new Gambling Act's marketing rules and licence conditions.
- Build responsible-gambling messaging into campaigns and the player journey.
- Produce regular market performance reports and present insights and recommendations.
- Native or fluent Finnish and fluent English (required).
- Swedish is a plus (nice-to-have).
- 3+ years in marketing in iGaming (required).
- Knowledge of the Finnish consumer market and media landscape (required).
- Analytical and comfortable with data (required).
- Familiarity with BI tools (required).
- Private health insurance.
- Wellness allowance – up to €300 per year.
- Fresh and healthy Breakfast & Lunch prepared everyday in our penthouse kitchen.
- Birthday leave.
- Company and team-building events.
Videoslots is an online casino operator founded in 2011 and now part of the Immense Group. It offers one of the industry's largest game libraries, with more than 13,000 casino games. The company operates in regulated markets and is known for its broad games portfolio and player tools. Videoslots is headquartered in Pieta, Malta.