Senior Data Analyst
Legend is hiring a Senior Data Analyst, reporting directly into its Head of Data and Insights. This is a high-impact opportunity for a Senior Data Analyst who wants to do more than answer questions with data. The role sits at the heart of Legend's Sports business, partnering with teams across Product, Commercial, Marketing and SEO to uncover opportunities, challenge thinking and influence the decisions that drive performance.
Legend is joining at an exciting point of transformation. With new products, evolving business models and a growing ambition for how data is used across Sports, the Senior Data Analyst will play a key role in shaping the next phase of its analytics capability and how data is used to drive decision-making across the business.
From building smarter forecasting models and transforming how performance is measured, to exploring customer behaviour and laying the foundations for future personalisation, the Senior Data Analyst will own complex analytical challenges from problem through to recommendation. This is a hands-on senior role with real visibility, autonomy and the opportunity to make data a genuine driver of commercial and product strategy. Legend values diverse perspectives and encourages applications even if not every qualification is met.
- Deliver end-to-end analytical projects that help shape commercial, product and marketing decisions across Legend's Sports portfolio.
- Build advanced forecasting models that combine financial planning, historical performance, seasonality and sporting events to improve business forecasting.
- Redesign and enhance the Tableau dashboard suite, providing stakeholders with faster, more actionable performance insights.
- Improve the quality and accessibility of data by identifying gaps, optimising reporting and partnering with Data Engineering to strengthen data pipelines.
- Apply statistical analysis, behavioural analytics and experimentation to uncover opportunities that drive revenue, conversion and long-term business growth.
- Mentor team members while proactively identifying future analytical opportunities that help mature the Performance & Insights function.
- Expert-level SQL skills (required)
- Strong Python (preferred) or R skills (required)
- Tableau and statistical analysis skills (required)
- Proven experience independently delivering end-to-end analytical projects from scoping through to implementation (required)
- Strong stakeholder management skills with the ability to translate business challenges into analytical solutions and communicate technical concepts to non-technical audiences (required)
- Commercial mindset with experience using data to influence business strategy and decision-making (required)
- Experience mentoring or supporting team members while driving high standards across analytical delivery (required)
- Experience within sports betting, iGaming or another digital business with strong web analytics exposure (nice-to-have)
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season.
- Legend's offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where Legend unites in person to ignite shared passion and unveil exciting strategies for the year ahead.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.