ASO Specialist
LeoVegas is seeking an ASO Specialist to join the UK&I Media team. This role involves planning and executing App Store Optimisation strategies across multiple brands and applications to drive organic growth within the UK and Ireland market.
The successful candidate will report to the PPC & App Lead and collaborate with various departments, including Marketing, Brand, Creative, and AdTech teams. The role requires a self-driven individual capable of managing product pages, running in-app events, and utilising the latest ASO tools and solutions for both the Apple App Store and Google Play Store.
- Developing and executing ASO (App Store Optimisation) strategies on the App Store and Play Store, for apps across all verticals (casino, live casino, sports betting) and multiple brands.
- Managing product pages across all apps, from creation, through maintenance, to optimisation (including text, creatives, and keyword targeting).
- Supporting the wider team with the creation and maintenance of Custom Product Pages, as well as the latest tracking solutions for campaigns across other channels.
- Building and executing consistent in-app events strategies with regular updates aligned with media plans and business objectives.
- Analysing metrics from internal tools and platforms to track organic app performance and continuously optimise the strategies, while reporting on the results, achievements and competitor benchmarks to the relevant stakeholders.
- Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
- Supporting the team with promotional content updates, across app product pages and other landing pages.
- Building active collaboration with our key partners across external digital platform teams and tech vendors.
- Navigating complex app tracking systems by partnering with AdTech teams to maximise our measurement capabilities across the channel.
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices.
- Staying ahead of platform updates, innovative targeting solutions, and emerging opportunities.
- Working closely with the Central Marketing teams to ensure close alignment, consistency and best practice sharing across markets.
- Collaborating with Product & Tech teams to ensure alignment and support around app releases.
- Ensuring full compliance with regional advertising regulations and other compliance standards.
- 1-2 years of experience in ASO marketing (client side or agency) (required)
- Gaming industry experience will be considered a plus (nice-to-have)
- Hands-on experience working with App Store Connect and Google Play Console (required)
- Basic knowledge of ASO best practices - from a technical perspective, through creative guidelines, to performance analysis and ASO tools (required)
- Strong analytical mindset, confident in spotting opportunities for growth (required)
- Professional experience in using analytics tools will be considered a plus (Tableau/Looker, Google Analytics, Appsflyer or similar) (preferred)
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team (required)
- Fluent English is essential for this role, both written and spoken (required)
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply)
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England
- Invest in your future – We match pension contributions up to 6%
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply)
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun
- Support for growing families – Up to 6 months of full pay for maternity leave
- Stay active & save money – Cycle-to-work scheme and gym discounts
LeoVegas Group is a Swedish mobile-first iGaming company founded in 2011, headquartered in Stockholm with its main operational hub in Sliema, Malta. A pioneer of mobile casino, it operates online casino and sportsbook products across regulated markets through brands including LeoVegas, BetUK, Expekt, Pink Casino and GoGo Casino. In 2022 the group was acquired by MGM Resorts International and now serves as MGM's international online-gaming arm, having previously been listed on Nasdaq Stockholm.
