Country Director - Finland
As Finland is moving towards becoming a regulated market, the company is seeking a dynamic and results-oriented Country Director to help it successfully enter and flourish in this exciting new market.
This role entails overall P&L responsibility, defining the overarching market strategy and vision. The ideal candidate will have a strong understanding of the Finnish market and a proven track record in managing marketing and operational teams.
- Take complete ownership of the P&L, driving exponential growth and ensuring maximum profitability for the Finnish market.
- Serve as the primary liaison and strategic partner to the Managing Director - Nordics, ensuring alignment between local market objectives and group-wide business strategy.
- Define and champion the comprehensive marketing and brand strategy across all channels, ensuring market dominance while strictly adhering to local regulations.
- Direct the strategic input into the Group’s campaign planning process, translating market insights into high-impact marketing directives.
- Direct cross-functional execution across all operational areas to optimise specific market needs and ensure high-quality delivery.
- Establish the overarching media strategy and budget, leading high-level negotiations and managing relationships with key media partners and agencies.
- Drive the Finnish product localisation strategy in close collaboration with Global Product Directors (Casino/Bingo, Live Casino, and Sports) to maximise market impact and relevance.
- Define market-specific KPIs and transform performance analysis into strategic shifts, partnering with the Data & Analytics team to ensure strategic alignment and provide executive-level reporting.
- Serve as the definitive internal expert on the Finnish market, providing executive-level competitive intelligence, identifying new growth opportunities, and anticipating regulatory changes.
- Define the optimal organisational structure for the Finnish market, owning the strategy for recruiting, developing, and retaining top-tier local talent in partnership with Function Heads and Directors.
- Substantial experience in a senior leadership role within a marketing-driven organisation, preferably in iGaming (required).
- Proven track record of managing P&L and delivering results against financial targets (required).
- Strong understanding of the Finnish market dynamics, competitive landscape, and regulatory environment (required).
- Strong analytical skills and experience working with data to drive decision-making (required).
- Knowledge of digital marketing strategies and tools (required).
- Excellent communication and interpersonal skills, with the ability to build relationships across diverse teams (required).
- Previous experience in a cross-functional role or in managing distributed teams (required).
- Fluency in Finnish and English (required).
- Strong negotiation skills with a network of media contacts in Finland (required).
- Hybrid work policy
- 4 weeks of Workation (T&C apply)
- 30 annual vacation days
- Occupational Pension
- 5,000 SEK wellness contribution annually
- Parental Leave Top-Up
- Possibility to enrol in a private health care insurance for both you and your partner
- 1,500 SEK equipment allowance
- Benify - benefits portal with many offers and discounts
LeoVegas Group is a Swedish mobile-first iGaming company founded in 2011, headquartered in Stockholm with its main operational hub in Sliema, Malta. A pioneer of mobile casino, it operates online casino and sportsbook products across regulated markets through brands including LeoVegas, BetUK, Expekt, Pink Casino and GoGo Casino. In 2022 the group was acquired by MGM Resorts International and now serves as MGM's international online-gaming arm, having previously been listed on Nasdaq Stockholm.