Brand Marketing Manager
The Brand Marketing Manager plays a pivotal role in driving LiveScore Group’s commercial growth by championing a compelling brand vision and delivering high-impact, consistent creative across all marketing touchpoints. This role focuses on executing strategic, customer-centric campaigns that maximise engagement and optimise marketing ROI for brands including LiveScore and LiveScore Bet.
This position offers the opportunity to shape cohesive and compelling narratives, ensuring the company's brands remain instantly recognisable, trusted, and deeply relevant to sports and gaming audiences. The manager will work across various channels to maintain brand integrity while supporting the broader business objectives of the organisation.
- Develop and implement annual brand plans aligned with business objectives and market priorities.
- Act as a brand guardian, ensuring consistent application of brand positioning, tone of voice, and visual identity across all touchpoints.
- Lead end-to-end communications planning, collaborating with internal stakeholders and external agencies.
- Manage media planning and buying in partnership with our media agency to ensure effective campaign reach.
- Oversee media sponsorships, partnerships, or bespoke deals, ensuring measurable and integrated activations.
- Shape the creative direction of the brand, working with internal design teams and external agencies to deliver standout assets.
- Coordinate campaign rollouts across various channels including TV, OOH, digital, radio, social, and experiential.
- Act as the brand’s internal ambassador, aligning with product, CRM, commercial, compliance, and customer service teams.
- Manage brand marketing budgets, including forecasting, tracking, and reporting on spend.
- Ensure all brand communications, creative assets, and campaigns comply with relevant advertising standards and industry regulations.
- Solid experience in brand marketing, both client-side and in collaboration with agencies (required).
- Skilled in managing end-to-end brand campaigns from strategic planning through to optimisation, across multiple channels (required).
- Experience managing relationships with external agencies and leading cross-functional internal teams (required).
- Broad understanding of media planning and creative development across ATL, digital, social, and out-of-home platforms (required).
- Strong project management capabilities, juggling multiple priorities and timelines with precision (required).
- Ability to apply creative insight and brand consistency to design and content projects (required).
- Confident communication skills across all organisational levels (required).
- Commercial awareness combined with brand expertise to drive campaigns that support business goals (required).
- Familiarity with the sports and sports betting sector (required).
- Ability to thrive in fast-paced, changing environments (required).
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay.
- Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
LiveScore Group is a sports media and betting company, home to the LiveScore, LiveScore Bet and Virgin Bet brands. Its flagship LiveScore product delivers real-time scores and free live streams to a large global audience, while LiveScore Bet and Virgin Bet provide online sports betting and gaming. Headquartered in London, the privately owned group operates internationally, with offices in Stoke, Galway, Vienna, Gibraltar, Lagos, Malta and Cape Town. It combines media reach with regulated betting products across the UK and other markets.