CRM Executive
This role will be responsible for designing and optimising personalised, data-driven CRM campaigns that support customer engagement, retention, and revenue growth across LiveScore Group's core brands. The post holder will work closely with the wider CRM team and internal stakeholders to ensure campaigns are timely, relevant, and aligned to the sporting calendar and promotional roadmap.
The successful candidate will own the day-to-day strategic decisions of business-as-usual campaigns and ad hoc initiatives, ensuring all CRM campaigns are quality assured, tested, and deployed accurately and on time. They will also be responsible for liaising with Marketing, Content, Legal & Compliance, Promotions and Design to ensure alignment on assets, copy, and delivery timelines, and informing Customer Support of campaign details and updates.
This position requires a proactive and accountable individual with a strong sense of responsibility for timely and high-quality delivery, who is enthusiastic about learning and development in a fast-paced CRM environment.
- Design multi-channel CRM campaigns (email, push, in-app, SMS, Rich Inbox) in line with daily sporting events, product updates, and promotional launches.
- Create detailed CRM campaign briefs outlining campaign objectives, audience, channels, content, and KPIs.
- Brief to other departments to ensure the correct assets are available for CRM campaigns (Promotions, Design, Insights).
- Own the day-to-day strategic decisions of BAU campaigns and ad hoc initiatives.
- Ensure all CRM campaigns are QA’d, tested, and deployed accurately and on time.
- Escalate issues with CRM tools or performance to relevant internal teams.
- Liaise with Marketing, Content, Legal & Compliance, Promotions and Design to ensure alignment on assets, copy, and delivery timelines.
- Inform Customer Support of campaign details and updates to ensure readiness for incoming user queries.
- Contribute to weekly reporting on campaign performance and KPIs (e.g. open/click rates, daily actives, conversion, turnover).
- Monitor performance of audience behaviour against KPIs to identify opportunities for targeting.
- Conduct analysis on campaign performance.
- Present key takeaways and learnings to the CRM Lead and wider team.
- Competent in managing multi-channel campaigns (email, push, SMS, Rich Inbox) (required).
- Comfortable using Excel for data analysis and reporting (required).
- Comfortable working with campaign briefs, marketing calendars, and QA processes (required).
- Understanding of CRM personalisation, segmentation, and customer journey optimisation (required).
- Experience using a CRM platform is preferable (Eg: Optimove, XtremePush, Braze) (preferred).
- Keen interest in sports, and the sporting calendar (required).
- Highly organised and detail-oriented, with the ability to manage multiple campaigns simultaneously (required).
- Excellent communication skills, able to collaborate effectively with cross-functional teams (required).
- Analytical and inquisitive - eager to understand what drives campaign performance (required).
- Proactive and accountable, with a strong sense of responsibility for timely and high-quality delivery (required).
- Enthusiastic about learning and development in a very fast-paced CRM environment (required).
- Company Performance bonus
- Hybrid working for all staff with flexible working opportunities
- Private Healthcare scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay
- Paternity leave: up to 4 weeks at full pay
- Subsidised gym membership
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Daily snacks, quality coffee, soft drinks and regular social
LiveScore Group is a sports media and betting company, home to the LiveScore, LiveScore Bet and Virgin Bet brands. Its flagship LiveScore product delivers real-time scores and free live streams to a large global audience, while LiveScore Bet and Virgin Bet provide online sports betting and gaming. Headquartered in London, the privately owned group operates internationally, with offices in Stoke, Galway, Vienna, Gibraltar, Lagos, Malta and Cape Town. It combines media reach with regulated betting products across the UK and other markets.