Digital Marketing Executive
As a Digital Marketing Executive at LiveScore Group, the role plays a key part in driving new customer acquisition by supporting the planning, execution, and optimisation of performance marketing campaigns across Paid Search, Paid Social, and App Marketing channels. Working within the dynamic Acquisition team, the role ensures that all digital marketing activity is data-driven, highly ROI-focused, and seamlessly aligned with ambitious business growth objectives.
This is a crucial role within the acquisition marketing team, working on the recently launched Virgin Bet South Africa brand. It is an exciting time to be joining with activity beginning to scale; launching on new channels while looking into new testing opportunities on existing partners.
- Plan, manage, and optimise performance marketing campaigns across Paid Search, Paid Social, and App Marketing channels to drive new customer acquisition.
- Monitor day-to-day campaign performance against established ROI targets and provide actionable reporting and insights to key stakeholders.
- Conduct regular competitor research and market analysis to identify new growth opportunities and industry trends.
- Manage acquisition budgets effectively, ensuring efficient and data-driven allocation of spend across digital channels.
- Implement and run structured A/B and multivariate tests to improve conversion rates and customer lifetime value.
- Review existing customer acquisition journeys regularly to identify under-performing areas and establish clear optimisation roadmaps.
- Ensure all performance marketing activity adheres strictly to regulatory advertising requirements and responsible gaming practices.
- Collaborate closely with cross-functional teams to deliver collaborative projects on time and to a high standard.
- Practical experience managing performance marketing campaigns with hands-on exposure to at least one digital marketing platform (such as Google Ads, Meta, Snapchat, or Apple Search). (required)
- Competence in utilising data and reporting software such as Excel, Google Sheets, or business intelligence tools like Tableau or Looker. (required)
- Working knowledge of web analytics and tracking systems, including Google Analytics, Google Tag Manager, or mobile measurement attribution tools. (required)
- Experience setting up and evaluating A/B or multivariate testing scenarios and communicating the results clearly to stakeholders. (required)
- Strong analytical skills with a data-driven approach to interpreting digital marketing insights and translating them into actionable recommendations. (required)
- Proven organisational and project management abilities, with experience managing multiple campaigns or priorities concurrently. (required)
- Creative problem-solving skills and a proactive approach to optimising performance marketing campaigns. (required)
- Knowledge of or a keen interest in the Sports Betting or iGaming landscape. (nice-to-have)
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay.
- Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
LiveScore Group is a sports media and betting company, home to the LiveScore, LiveScore Bet and Virgin Bet brands. Its flagship LiveScore product delivers real-time scores and free live streams to a large global audience, while LiveScore Bet and Virgin Bet provide online sports betting and gaming. Headquartered in London, the privately owned group operates internationally, with offices in Stoke, Galway, Vienna, Gibraltar, Lagos, Malta and Cape Town. It combines media reach with regulated betting products across the UK and other markets.