Promotions Executive
Reporting to the Promotions Manager, this role will cover all aspects of sports promotions and marketing with a focus on Bonus campaign planning, marketing and analysis, as well as segmentation and customer journeys. The Promotions Executive will develop a clear understanding of the player activity to help increase retention and revenue. They will also carry out various marketing activities, including campaign creation, digital, media, brand, and product development.
At LiveScore Group, the company is the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. The company is proud of the high ratings for its commitment to excellence and fueling fan’s passion for sport driving it to the top. The company leads and innovates. Its cutting-edge products and immersive experiences set the standard, but it’s the people who truly make the difference. Every day, the team embody the company values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels its ambition. As the company scales and continues to create a culture that allows all employees to thrive, it knows it needs the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive the company is, the more amazing experiences it can create for its users. The company knows that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, they want to hear from you!
- Planning of the promotional campaign calendar for specific territories.
- Executing, analysing and reporting on campaigns through various data platforms, suggesting, testing and implementing new strategies to improve future performance.
- Develop an in-depth understanding of activity from all player segments.
- Planning ahead with the CRM Team to ensure full support of all campaigns via email, log in messages, push notifications & SMS.
- Working closely with the Casino Promotion Team to maximise cross-sell opportunities during key sporting events.
- Collaborate with the trading team to work with on the creation of price based promotions and enhancements.
- Work with the Insights team to help assess promotional performance for Sportsbook.
- Writing Terms and Conditions and promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams.
- Resolving escalated Sportsbook queries (CS, trading).
- Competitor analysis and market development.
- Previous experience in online gaming within Sportsbook (required)
- Experience of working in Marketing (required)
- An understand of sportsbook products (required)
- A wide degree of creativity, brimming with new and innovative ideas (required)
- Numerically strong with good excel and reporting skills (required)
- Good technical understanding and ability to adapt to new tools (required)
- Ability to manage multiple projects and ensure completion of all tasks (required)
- Must be able to write flawless T&Cs with meticulous attention to detail (required)
- Customer focused and eager to improve the customer experience (required)
- Strong communication skills (verbal, written and presentational) (required)
- Company Performance bonus
- Hybrid working for all staff with flexible working opportunities
- Private Healthcare scheme (ability to opt into scheme from day 1 of employment) + Employee Enhanced Assistance
- Enhanced Family Leave – Maternity & Adoption Leave: up to 6 months at full pay and 6 months at half pay.
- Paternity leave: up to 4 weeks at full pay
- Subsidised gym membership
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Daily snacks, quality coffee, soft drinks and regular socials
LiveScore Group is a sports media and betting company, home to the LiveScore, LiveScore Bet and Virgin Bet brands. Its flagship LiveScore product delivers real-time scores and free live streams to a large global audience, while LiveScore Bet and Virgin Bet provide online sports betting and gaming. Headquartered in London, the privately owned group operates internationally, with offices in Stoke, Galway, Vienna, Gibraltar, Lagos, Malta and Cape Town. It combines media reach with regulated betting products across the UK and other markets.