Senior CRM Executive
Step into the vibrant heart of the Marketing team as a Senior CRM & Convergence Executive! This role is instrumental in connecting LiveScore Media and LiveScore Bet, crafting customer journeys that are not just seamless and personalised, but genuinely exciting. The successful candidate will be the architect behind integrated, data-driven campaigns, optimising every customer interaction to maximise value and orchestrate experiences that hit the mark every time.
This position challenges the individual to blend strategic thinking with hands-on execution, driving innovation in customer engagement through cutting-edge marketing technology. They will not only shape the customer experience but also nurture the growth of junior team members, becoming a key operational leader in a dynamic and fast-paced environment. Success means seeing campaigns soar, insights transform customer journeys, and mentorship empower others.
- Represent CRM in weekly marketing planning sessions, ensuring alignment with broader strategies.
- Coordinate campaign activity across various marketing channels, including Acquisition, Promotions, Casino, Sportsbook, Content, and LiveScore Media.
- Align CRM communications with promotional calendars, sporting events, and commercial priorities.
- Build and optimise automated customer journeys for acquisition, onboarding, first deposit, engagement, and reactivation.
- Identify and implement improvements for customer progression between LiveScore Media and LiveScore Bet.
- Drive continuous refinement of customer journeys based on performance data and behavioural insights.
- Champion the effective use of our marketing technology stack, including Innovid, CRM platforms, and audience segmentation tools.
- Lead campaign QA across all CRM channels, ensuring best practices and regulatory compliance.
- Deliver insightful campaign reporting, including incremental analysis and commercial performance.
- Mentor and support CRM Executives, fostering their growth and acting as a first point of escalation for delivery issues.
- Demonstrates comprehensive understanding of CRM campaign management principles (required).
- Proven ability in CRM, lifecycle marketing, or digital marketing (required).
- Experience utilising marketing automation platforms to execute campaigns (required).
- Possesses strong analytical and reporting skills to derive actionable insights (required).
- Communicates effectively and clearly with stakeholders at all levels (required).
- Adept at collaborating across multiple teams and managing varied priorities (required).
- Experience mentoring and supporting junior colleagues (required).
- Commercially astute with a dedication to optimisation and exceptional customer experience (required).
- Ability to review campaign briefs for accuracy and completeness, ensuring quality delivery (required).
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay.
- Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
LiveScore Group is a sports media and betting company, home to the LiveScore, LiveScore Bet and Virgin Bet brands. Its flagship LiveScore product delivers real-time scores and free live streams to a large global audience, while LiveScore Bet and Virgin Bet provide online sports betting and gaming. Headquartered in London, the privately owned group operates internationally, with offices in Stoke, Galway, Vienna, Gibraltar, Lagos, Malta and Cape Town. It combines media reach with regulated betting products across the UK and other markets.