Social Media Lead
The Social Media Lead will orchestrate the social content strategy across LiveScore Media and LiveScore Bet, shaping platform-native content for a community of over 15 million users. This role demands a video-first visionary who can blend data insights with creative flair to drive engagement and amplify brand presence.
The Social Media Lead will lead and develop a talented team, navigating the fast-paced world of sports and social trends to meet ambitious audience and commercial objectives. This position offers the creative freedom to experiment with emerging platforms and video formats, directly impacting brand growth and fan engagement. The challenge lies in continuously adapting to shifting social trends and platform algorithms, balancing reactive content with strategic campaigns, and ensuring consistent, high-quality output that delights the vast audience.
- Lead the daily social media content function across LiveScore Media and LiveScore Bet, ensuring high-quality, engaging output.
- Own and evolve the social media content strategy, aligning channel plans with wider business priorities and commercial opportunities.
- Manage and develop the social media content team, fostering consistent high performance and growth.
- Drive the team’s video-first evolution, developing formats and creative approaches to increase reach and engagement.
- Lead content planning around major football moments, breaking news, and brand campaigns, blending reactive agility with strategic foresight.
- Collaborate cross-functionally with internal teams (Commercial, Brand, Sponsorship) to maximise content value and unlock commercial benefits.
- Utilise social analytics and platform insights to assess content effectiveness and inform future optimisation strategies.
- Proven experience leading social media content in a fast-paced sports, media, or entertainment environment (required).
- Deep understanding of how to grow and manage large social communities across key platforms (e.g., TikTok, Instagram, YouTube, X) (required).
- Strong knowledge of football, fan culture, social trends, and platform-native storytelling (required).
- Demonstrated ability to develop and deliver innovative social-first and video-first content strategies (required).
- Proficiency in social media analytics, platform data, and performance tools to drive informed decisions (required).
- Exceptional leadership skills, with the ability to motivate, guide, and develop a high-performing social media content team (required).
- Highly organised and commercially aware, capable of managing competing priorities and supporting wider business objectives (required).
- Ability to travel to the office twice a week and attend events outside of core hours (required).
- Company Performance Bonus
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay.
- Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
- Flexible Working Agreements where applicable
LiveScore Group is a sports media and betting company, home to the LiveScore, LiveScore Bet and Virgin Bet brands. Its flagship LiveScore product delivers real-time scores and free live streams to a large global audience, while LiveScore Bet and Virgin Bet provide online sports betting and gaming. Headquartered in London, the privately owned group operates internationally, with offices in Stoke, Galway, Vienna, Gibraltar, Lagos, Malta and Cape Town. It combines media reach with regulated betting products across the UK and other markets.