Betting SEO Content Manager
As part of an international team of content managers, the role involves reviewing existing content, ordering new content, and publishing new content with high standards covering betting and casino in Canada, Australia, the United States and the United Kingdom. The individual will be trained to use tools such as Copylaunch, Google Workplace, Ahrefs, AccuRanker, Upwork, and Asana. They will work alongside a team of content managers, business & market managers, SEO experts, and project managers.
The role plays a key part in overseeing content strategies for the English-speaking Business Unit, managing content creation and optimisation, and ensuring compliance with industry standards and regulations. Collaboration with cross-functional teams is essential, as is staying updated on SEO best practices, market dynamics, and iGaming affiliation marketing trends. This position requires proactivity, attention to detail, strategic and out-of-the-box thinking, a desire for innovation, and effective communication skills to drive content initiatives and achieve business objectives.
- Order, revise, integrate, and publish betting content that meets high-quality standards.
- Ensure content meets high-quality and SEO standards.
- Source, train, and manage Content Writers, defining needs, conducting interviews, and providing ongoing feedback.
- Track and update budget report for content expenses.
- Analyze the quality of the content throughout the processes listed above.
- Create content briefs aligned with business objectives and sales priorities.
- Ensure content follows user intent, E-E-A-T guidelines, and internal guidelines for compliance.
- Stay informed about regulations and ensure all content is compliant with operator and country guidelines.
- Deep knowledge, experience and understanding of betting & betting-related content creation, lingo and quality standards - both Sports and Casino (required).
- Native level of English-language coupled with good writing and grammar skills (ability to revise and produce clear, persuasive, and engaging content) (required).
- Solid experience in SEO content writing, copywriting, and content management (required).
- Strong knowledge and experience with on-page SEO (required).
- Practical knowledge of CMS: good experience with Wordpress and integration and know how to update and publish articles using editorial guidelines and pictures (required).
- Previous experience in leadership or management of freelancers (nice-to-have).
- Work on some of North Star Network's most exciting and high-traffic platforms, including Footballwhispers.com, Sportsmole.co.uk, Mrfixitstips.co.uk and footballgroundguide.com (reaching millions of sports fans and bettors worldwide).
- 100% remote possible.
- Join a dynamic, multicultural team passionate about sports and digital media.
- Career development opportunities in a fast-growing global company.
- A culture of autonomy, ownership, and innovation.
North Star Network is a digital media group specialising in sports and gaming content on a global scale. It builds and operates a portfolio of sports and betting-focused media brands that engage fans and generate leads for iGaming partners. The company combines editorial content with affiliate marketing across multiple markets and languages. North Star Network is headquartered in Levallois-Perret, France.