Content Manager/Writer (Sportsbooks & Prediction Markets)
Better Collective is seeking a Content Manager/Writer to focus on sportsbooks and prediction markets. The role involves producing data-driven articles, platform reviews, and updated content to expand audience reach.
The successful candidate will collaborate with various teams across all sportsbooks and prediction markets. They will contribute to content creation, editing, and SEO strategies across the company's portfolio of brands.
- Research, analyse, and report on prediction market platforms and U.S. sportsbooks.
- Write 1,000-5,000-word evergreen articles incorporating E-E-A-T, proprietary data, expert insights, and real-life user experience on promos and products.
- Update existing articles and pages on sites across all brands.
- Cover, write, and edit content using AI tools for keywords, editing, and streamlining content workflows.
- 2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets (required).
- Expert-level subject matter knowledge on sportsbooks and prediction markets to provide unique insights (required).
- Ability to use AI tools to create clear written insights and streamline content (required).
- Ability to showcase real-life experience and direct user feedback with promos and products (required).
- Experience in content management, on-page updates, and editing (required).
- Implementation of SEO best practices to grow audience reach (required).
- Experience with Surfer SEO (nice-to-have).
- The opportunity to work with talented colleagues across multiple countries and cultures.
- A high level of ownership and trust in your work.
- Flexibility in how and where you work.
- Learning and development opportunities as you grow your career.
- The chance to work with products and brands used by millions of sports fans worldwide.
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.