Program Manager - Applications (Senior Leadership Role)
Optimove is looking for a Program Manager of Applications to lead one of its core customer-facing product and technology domains. This role functions as a small business unit within Optimove, requiring end-to-end accountability for product direction, technology, people, execution, customer value, and business outcomes.
The successful candidate will lead a multidisciplinary organisation of over 20 people across Engineering, Product, and Design/UX. They will have the authority to shape the team and operating model, moving naturally between product strategy, customer needs, technology, execution, and people leadership while making difficult trade-offs and being accountable for the outcome.
- Own the roadmap and make the final trade-offs about what to build, what to improve, and what not to do.
- Deeply understand how customers use Optimove's applications and drive measurable improvements in customer experience, usage, and impact.
- Create an organisation capable of moving quickly while maintaining strong standards for quality, reliability, maintainability, and service health.
- Own outcomes from problem discovery through product definition, development, release, adoption, and ongoing operation.
- Lead Engineering, Product, and Design/UX capabilities; build a high-performing organisation and continuously improve its structure, talent, and ways of working.
- Own headcount and relevant cloud/vendor resources, making deliberate trade-offs between investment, speed, quality, and cost.
- Reduce unnecessary dependencies and build the technical and organisational capabilities needed for the group to increasingly decide, build, test, and release independently.
- Maintain direct exposure to customers and work closely with Customer Success and other commercial teams to understand problems, validate priorities, and measure outcomes.
- Define and manage against a clear scorecard spanning innovation, adoption, customer outcomes, reliability, delivery speed, quality, and efficiency.
- Significant leadership experience in a B2B SaaS product and technology organisation, with meaningful ownership of a product, platform, or business domain (required).
- Strong product judgment - able to understand customer problems, shape product direction, evaluate opportunities, prioritise ruthlessly, and make sound trade-offs (required).
- Strong technical fluency and engineering judgment - able to engage deeply with engineers and architects, understand technical constraints and trade-offs, and challenge decisions constructively (required).
- Experience leading multidisciplinary teams and senior leaders across Product, Engineering, Design, or adjacent functions (required).
- Direct ownership of both Product and Engineering is an advantage, but not a requirement (nice-to-have).
- Demonstrated accountability for outcomes rather than only roadmap, delivery, or a single functional discipline (required).
- Strong execution capability - able to turn ambiguous problems into decisions, clear ownership, and sustained delivery (required).
- Excellent judgment and decision-making skills, including the ability to make difficult calls with incomplete information (required).
- Strong customer orientation and experience engaging directly with sophisticated enterprise customers (required).
- Ability to balance innovation, customer value, speed, reliability, technical health, and cost rather than optimising for a single dimension (required).
- Comfort operating with significant autonomy and being held accountable through measurable business and product outcomes (required).
- Excellent communication and leadership skills in English (required).
- Hebrew is an advantage (nice-to-have).
Optimove is a customer relationship management and marketing platform founded in 2009 and used by more than 1,200 consumer brands. It is listed on Big Bet Jobs because online gaming is its largest market: the company says over half of the operators in the 2025 EGR Power 50 are its clients, and in April 2026 it agreed to acquire Smartico, a gamification and CRM provider built for iGaming operators. Many of its customer success, CRM and data roles work with sportsbook and online casino brands, although Optimove also serves retail, e-commerce, travel and financial services companies.