Creative Strategist
Pin-Up Global is looking for a Creative Strategist to join its team. This role involves developing comprehensive brand, marketing, communication, and creative strategies for agency clients. The successful candidate will be responsible for conducting research, creating campaign concepts, and leading strategic sessions to ensure high-quality project execution.
The Creative Strategist will work closely with a multidisciplinary team of designers, copywriters, and marketers. The role requires a blend of analytical thinking and creative flair, with a focus on exploring new trends, AI tools, and methodologies to enhance agency services.
- Develop brand, marketing, communication, and creative strategies for agency clients.
- Conduct market, competitor, audience, and brand research to identify strategic opportunities.
- Create creative concepts for advertising campaigns, special projects, and integrated marketing activations.
- Prepare strategic presentations, creative briefs, and campaign roadmaps.
- Lead discovery sessions, workshops, and strategic meetings with clients.
- Present and defend strategic recommendations and creative concepts.
- Collaborate with designers, copywriters, motion designers, marketers, and producers to ensure strategy is translated into high-quality execution.
- Explore new creative approaches, formats, AI tools, and marketing trends to continuously improve agency services.
- Contribute to the development of new strategic products, methodologies, and creative frameworks within the agency.
- 3+ years of experience in Brand Strategy, Creative Strategy, Marketing Strategy, or a similar role within an agency or in-house marketing team (required)
- Experience developing brand, communication, or marketing strategies (required)
- Strong understanding of branding, digital marketing, social media, advertising (required)
- Experience creating creative concepts and campaign ideas (required)
- Excellent presentation and storytelling skills (required)
- Ability to work on multiple projects simultaneously (required)
- Advanced English (B2+) for client communication and presentations (required)
- Experience in the gambling / iGaming industry (casinos, game providers, affiliate marketing) (nice-to-have)
- Experience in B2B marketing and communication strategies (nice-to-have)
- Strategic and conceptual thinking (required)
- Storytelling and presentation skills (required)
- Confident client communication, including defending ideas and handling objections (required)
- Ability to lead workshops and discovery sessions (required)
- Teamwork with creative and marketing teams (required)
- Time management across multiple projects (required)
- Openness to feedback and quick adaptation (required)
- Curiosity about trends, new formats and AI (required)
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Option to work remotely or on-site in offices in Warsaw, Limassol, Kyiv, Almaty, or Yerevan.
- Modern corporate equipment based on macOS or Windows.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program.
- Referral program with bonuses.
- Educational programs including internal training, compensation for external education, and attendance at global conferences.
- Rewards program for mentoring and coaching colleagues.
- Yoga classes.
- In-house Travel Service.
- Access to internal activities, gamification, and corporate events.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
