Head of Poker
This is an exciting and challenging role for a Head of Poker within a fast-growing business group. You will have the opportunity to be part of a multicultural team of top professionals and contribute to a success-driven mindset. The role involves strategic management, P&L ownership, product development, marketing and traffic acquisition, retention strategies, security and network ecology management, and a data-driven approach to decision-making. You will also be responsible for team building and cross-functional collaboration.
- Strategic Management and P&L – Long-term strategy development: Creating a long-term strategy for poker as a standalone product and as part of the casino ecosystem.
– Financial planning: Full ownership of the vertical’s P&L (revenues and expenses). Forecasting GGR and NGR, and controlling marketing budgets.
– Operational audit: Continuous monitoring of the effectiveness of current processes and оперативная adjustment to achieve business goals.
- Product Development and Operations -Product lifecycle management: Prioritization and supervision of new feature implementation.
– Game economy management: Participation in the design and optimization of tournament schedules, configuration of rakeback systems and bonus mechanics.
– Liquidity management: Ensuring constant table activity (24/7 table fill) through schedule balancing and traffic attraction during peak hours.
- Marketing and Traffic Acquisition – Traffic acquisition management: Working with the traffic department to develop strategies for attracting poker players. Selection of effective GEOs and partnership models (CPA, RS, Hybrid).
– Affiliate partnerships: Building relationships with key poker media (e.g., GipsyTeam, PokerStrategy) and specialized poker schools.
– Cross-marketing: Creating funnels to convert active casino players into poker players and vice versa to maximize LTV.
- Retention – Bonus strategy: Designing and launching promotions, campaigns, and tournament series. Regular analysis of bonus efficiency and its impact on retention.
– Community management: Supervising the SMM strategy and building a loyal community around the product.
– VIP management: Developing loyalty programs for high-rollers and regular players.
- Security and Network Ecology – Fraud prevention: Developing and implementing policies for detecting bots, team play, chip dumping, and the use of prohibited software.
– Network ecology management: Monitoring the balance between recreational players and professionals. Implementing tools to protect recreational players and extend their lifecycle.
- Analytics (Data-Driven Approach) – Data analysis: Building reporting in Tableau and conducting daily analysis of key metrics (DAU, FTD, Retention D1/D7/D30, Churn Rate).
– Decision-making: Adjusting strategy and tactics based on data, conducting A/B tests for game mechanics and marketing offers.
- Team and Cross-Functional Collaboration – Hiring and team development: Searching for, hiring, and onboarding key team members (SMM specialists, analysts, operations managers).
– Cross-department collaboration: Establishing effective communication with development, design, support, and payment teams to ensure fast execution of vertical tasks.
- At least 3 years of experience in the iGaming industry in leadership roles within the Poker vertical (Head of Poker, Poker Product Manager, Poker Operations Manager)
- Experience launching a poker project or launching and scaling the Poker vertical within an existing online casino, with proven results
- P&L ownership and management, including developing the Poker vertical growth strategy and a marketing strategy for promoting cash games and tournaments
- Experience in attracting poker-focused traffic through different models (CPA, RS, Hybrid), evaluating traffic source performance, forecasting ROI, and implementing cross-sell strategies for active players
- Experience hiring and building teams required to achieve business goals, including establishing efficient internal processes
- Strong understanding of customer retention principles, including working with bonus systems and monitoring their effectiveness
- Experience in team leadership and cross-functional collaboration with other departments
- Understanding of anti-fraud principles, including methods for detecting bots and unfair play
- Data-driven approach, with decision-making based on analytical data and performance insights
- English proficiency: Upper-Intermediate level or higher (for communication with the team, international partners, and vendors)
- Creativity: Ability to develop and implement bold marketing ideas
- Industry network and connections with professional players: Established relationships with poker affiliates, training schools, and tournament series organizers
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
- Modern corporate equipment based on macOS or Windows and additional equipment are provided;
- Paid vacations, sick leave, personal events days, days off;
- Corporate health insurance program for your well-being;
- Referral program - enjoy cooperation with your colleagues and get the bonus;
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
- Rewards program for mentoring and coaching colleagues;
- Free internal English courses;
- Yoga classes to help you stay active and energized;
- In-house Travel Service;
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays;
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.