Media Buyer FB
Pin-Up Global is looking for a Media Buyer FB to join its team. This role focuses on managing and optimising performance marketing campaigns within the iGaming sector, specifically using Meta Ads platforms. The successful candidate will work in a fast-paced environment, collaborating with various departments to drive growth and achieve business KPIs.
The position requires a strong analytical mindset and the ability to manage complex advertising structures across multiple geographical regions. Pin-Up Global provides a professional environment where the Media Buyer FB will contribute to creative strategies and data-driven decision-making processes.
- Manage and optimise Facebook retargeting campaigns, ensuring target KPIs are achieved and successfully scaling high-performing campaign setups.
- Analyze key performance metrics (CPA FTD, C2I, I2R, ROAS, LTV) and independently make data-driven decisions to optimise campaign performance.
- Develop and test new hypotheses related to audiences, segments, creatives, and conversion funnels to identify new growth opportunities and improve campaign efficiency.
- Independently prepare creative briefs, analyze creative performance, and contribute to the development of the department's creative strategy.
- Work with user segments, Meta Pixel, custom conversions, and retargeting audiences, ensuring proper campaign structure and efficient use of data.
- 2+ years of hands-on experience in iGaming with Meta Ads (Facebook & Instagram) (required)
- Strong performance marketing background (not branding or awareness) (required)
- Proven experience working with Retargeting: pixels, audiences (required)
- Deep understanding of Meta auction mechanics and delivery (required)
- Experience with pixel events, CAPI, postbacks, and tracking tools (required)
- Experience working with multiple GEOs and different market tiers (required)
- Experience in Gambling, Betting, or other highly competitive verticals (required)
- Experience working with agency advertising accounts (required)
- Familiarity with tracking platforms such as Keitaro, AppsFlyer, Adjust, or similar solutions (required)
- Experience with cloaking and pre-landing pages (required)
- Experience running PWA or WebView applications (required)
- Understanding of Meta Conversion API (CAPI) (required)
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) (required)
- Experience collaborating with creative teams and preparing creative briefs (required)
- Understanding of A/B testing methodology and statistical significance (required)
- Experience scaling advertising campaigns across multiple GEOs simultaneously (required)
- Experience working with retargeting audiences (required)
- High level of ownership and accountability (required)
- Strong analytical mindset with the ability to make data-driven decisions (required)
- Proactive approach and willingness to continuously identify new growth opportunities (required)
- Attention to detail and accuracy in campaign management (required)
- Ability to manage multiple tasks and prioritize effectively in a fast-paced environment (required)
- Adaptability and willingness to quickly respond to changes in advertising platforms (required)
- Strong communication skills and the ability to collaborate effectively with analysts, designers, and technical teams (required)
- Results-oriented mindset with a focus on achieving business KPIs (required)
- Eagerness to learn, grow, and continuously improve performance marketing expertise (required)
- An exciting and challenging job in a fast-growing business group
- Opportunity to be part of a multicultural team of top professionals
- Great working atmosphere with passionate experts and leaders
- Option to work remotely or on-site in Warsaw, Limassol, Kyiv, Almaty, or Yerevan
- Modern corporate equipment based on macOS or Windows
- Paid vacations, sick leave, personal events days, and days off
- Corporate health insurance program
- Referral program
- Educational programs including internal training, compensation for external education, and global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes
- In-house Travel Service
- Access to an online platform for employees with quests, gamification, and RedCore clubs
- Corporate events and team buildings
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.