Media Buying Specialist
SoftConstruct is looking for a hands-on Media Buying Specialist to launch and scale new paid acquisition channels for its iGaming products. The role involves buying and optimising traffic through ad networks and local media platforms, managing budgets, testing creatives and placements, and driving measurable growth across products.
The successful candidate will have strong hands-on experience with TrafficJunky, TrafficStars, ExoClick, PropellerAds or similar platforms and understands how paid acquisition works in the iGaming industry.
- Launch, manage and scale campaigns across TrafficJunky, TrafficStars, ExoClick, PropellerAds and similar ad networks.
- Develop and execute media buying strategies for iGaming products.
- Manage budgets, bidding strategies and targeting to maximise ROAS and LTV.
- Test and optimise creatives, landing pages, placements and funnels.
- Analyse campaign performance and identify opportunities for growth.
- Track key performance indicators including CPA, ROAS, LTV, CTR and conversions.
- Build and maintain relationships with ad network and media platform representatives.
- Develop placements on major local media platforms for both brand awareness and performance.
- Work closely with Product and Creative teams to adapt campaigns to different traffic sources.
- Monitor competitors and new trends in iGaming media buying.
- Build transparent reporting and establish performance benchmarks for new traffic sources.
- 3+ years of hands-on Media Buying experience in iGaming (required).
- Strong practical experience with ad networks, especially TrafficJunky, TrafficStars, ExoClick, PropellerAds or similar (required).
- Understanding of sports betting / gambling products, their monetisation and acquisition funnels (required).
- Experience managing paid traffic budgets and optimising campaigns based on performance data (required).
- Strong analytical and testing mindset (required).
- Ability to work independently and take ownership of a traffic channel (required).
- Good communication skills and ability to work with Product, Creative and Marketing teams (required).
- Experience with major local media platforms (nice-to-have).
- DSP experience (nice-to-have).
- Existing relationships with ad network account managers (nice-to-have).
- Experience working directly inside an iGaming/betting product (nice-to-have).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.
