SEO Specialist / VBET
VBET is looking for an SEO Specialist to join an in-house iGaming project. This role is a great fit for an SEO specialist who already has solid hands-on experience and wants to work with multiple iGaming projects, develop strong expertise across different GEOs, and grow within an experienced SEO team.
The SEO Specialist will work closely with content, link-building, and development teams, taking ownership of day-to-day SEO tasks and contributing to the growth of new and existing projects.
- Collect, expand, cluster, and regularly update semantic cores.
- Maintain the quality and completeness of semantic cores by removing duplicates and irrelevant queries.
- Map keywords to existing landing pages and identify opportunities for new pages.
- Set up and maintain projects in rank-tracking tools.
- Work with SEO abuse-related issues and identify potential risks to project performance.
- Analyze competitors, including website structure, page types, content, and keyword targeting.
- Perform on-page and internal SEO optimization of projects.
- Prepare recommendations for creating, expanding, merging, or updating landing pages.
- Optimize meta tags, headings, content blocks, and internal linking.
- Develop content plans together with the Content team.
- Create and manage tasks for content, meta tag, and page structure updates.
- Analyze backlink profiles of both own projects and competitors.
- Prepare regular SEO reports with key findings, results, and next steps.
- Check implemented SEO changes and evaluate their impact on project performance.
- Participate in launching new websites and SEO projects.
- 2+ years of hands-on SEO experience (required).
- Experience in iGaming, gambling, casino, sportsbook, or affiliate projects (required).
- Experience working with commercial websites, preferably in competitive niches (required).
- Experience with keyword research, clustering, competitor analysis, and on-page SEO (required).
- Understanding of technical SEO fundamentals and website architecture (required).
- Experience working with content teams and preparing SEO tasks (required).
- Basic understanding of link-building and backlink profile analysis (required).
- Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Serpstat, SE Ranking, or similar (required).
- Ability to analyze SEO performance and make data-driven recommendations (required).
- English - Intermediate or higher (required).
- Ukrainian/Russian - fluent (required).
- Experience working with international GEOs (nice-to-have).
- Experience participating in new website launches (nice-to-have).
- Familiarity with multilingual SEO and hreflang (nice-to-have).
- Experience with Jira, Notion, Asana, or similar project-management tools (nice-to-have).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.
