Content Performance Analyst
The Senior Content Performance Analyst will own performance analysis for the Racing Post newsroom, transforming audience and subscription data into decisions that editors can act upon. The role involves working across data platforms and alongside desk leaders to answer key questions about reader acquisition, habit formation, and churn within a subscription business.
The analyst will be part of the Data Intelligence Unit for technical support and development, while also working day-to-day within the content department, close to the journalism and the people producing it.
- Own performance analysis across all content and product formats providing deep, cross-cutting analysis that shapes content and product strategy across the business.
- Build and maintain analysis of user-level engagement joined to audience persona and subscription lifecycle, establishing what drives acquisition, engagement, retention and churn.
- Design and test hypotheses in support of the subscriber growth plan, framing the question, running the analysis and presenting a clear answer.
- Work closely with senior editors and desk leaders, understanding their priorities, translating analysis into practical editorial recommendations and challenging assumptions with evidence.
- Provide the performance input into regular editorial reviews, supporting decisions on which content and formats to stop, start or scale.
- Develop and curate our self-serve reporting environment so that editors have trustworthy, relevant data at the point of decision.
- Use and develop AI tools to scale analysis and reporting, automating routine performance work and building systems that deliver insight to editors in the flow of their day.
- Safeguard the quality of editorial performance data, owning metric definitions, ensuring consistency across platforms and identifying where numbers cannot be relied on.
- Build the evidence base behind major content investment decisions, including our premium subscription proposition.
- Build editorial capability in using performance data, coaching editors and desk leaders to interpret and act on insight confidently as part of everyday decision-making.
- Work with colleagues across the Data Intelligence Unit to develop the underlying data capability the role depends on.
- Communicate findings clearly and regularly to editors, journalists and non-editorial stakeholders.
- Partner with the Subscriptions Director on the subscriber growth plan, ensuring performance analysis directly informs subscription and retention strategy as well as editorial decisions.
- Strong technical analytical skills, including SQL and experience working directly with a modern data warehouse and product analytics tools (required).
- Experience analysing subscription or membership businesses, including cohort retention, lifecycle analysis and the drivers of churn (required).
- A track record of analysis that has changed decisions, not only reported on them (required).
- Practical experience using AI tools in analytical work, and an interest in how they can be applied to reporting and insight at scale (required).
- Experience with Amplitude (or similar product analytics platforms), with the ability to help build data literacy within the content department (required).
- Confidence working with senior non-technical colleagues, explaining analysis in plain language and holding a position under challenge (required).
- Genuine curiosity about content and audiences, and an interest in how good journalism performs (required).
- Comfortable setting priorities and working independently within an agreed plan (required).
- Experience in publishing, media or another subscription business (preferred).
- Experience building AI-assisted reporting or automation (nice-to-have).
- Knowledge of racing and sports betting (nice-to-have).
- Private medical insurance
- Excellent parental leave
- Working globally policy
- Mental health support
- Assistance programs
- Social gatherings
- Pension scheme
- Birthdays off work
- 25 days of holiday per year
- Life assurance
- Star card
- Step Further Awards employee recognition program
- Season Ticket Loan
- Cycle to Work Scheme
- Complimentary access to Racing Post Members Club with Ultimate Membership
- Two days of volunteering per year
Spotlight Sports Group is a global media and technology company operating across horse racing and sports betting. It combines more than 40 years of Racing Post heritage with consumer brands such as Pickswise, myracing and Free Super Tips, alongside B2B products that power major operators, affiliates and media groups. Its technology includes the Superfeed content engine, Halo live streaming, Spotlight iQ AI-driven insights and digital and print betting-shop displays, plus the ICS-digital and ICS-translate marketing and localisation agencies covering more than 80 languages. Headquartered in London, the company employs over 400 people and serves leading names in betting, racing and sports media.