
Betting Hero
Betting Hero is a US-based live activation and customer-acquisition company serving the sports betting, iGaming and cashless payments industries. Founded in 2018, shortly after the repeal of PASPA opened up legal US sports betting, it helps operators educate and sign up new customers through in-person and live activation. The company deploys hundreds of field agents - "Betting Heroes" - across the country and has driven a large volume of new depositing customers for its partners. It combines on-the-ground activation with data and insights to grow operators' customer bases.
