Social & Measurement Manager
Aristocrat is looking for a Social & Measurement Manager to connect partners with its brands and leadership. This role combines planning and hands-on work, ideal for someone who enjoys turning ideas into compelling content and using data to improve.
The successful candidate will own and manage Aristocrat's enterprise LinkedIn strategy and content calendar, developing and posting engaging content on the Aristocrat Group LinkedIn page and senior leaders’ personal pages. They will also lead the complete delivery of external communication campaigns, from planning and content development through publication and measurement, while advising collaborators on communication approaches and developing communication assets.
- Own and manage Aristocrat's enterprise LinkedIn strategy and content calendar, developing and posting engaging content on the Aristocrat Group LinkedIn page and senior leaders’ personal pages.
- Develop and maintain the LinkedIn and enterprise PR calendar, ensuring all communications are coordinated, timely, and aligned with business priorities.
- Work alongside Communications colleagues, People & Culture, and business leaders to develop social media content for key initiatives, programs, and employee engagement events.
- Lead the complete delivery of external communication campaigns, from planning and content development through publication and measurement.
- Support the External Communications team in developing and accomplishing media relations and PR activities and campaigns.
- Advise collaborators on communication approaches, audience targeting, channel selection, and messaging efficiency.
- Develop communication assets including articles, thought leadership pieces, digital communications, and PR campaigns.
- Establish and maintain channel governance, publishing standards, and communication guidelines.
- Monitor channel performance, audience engagement, and content efficiency across all communication platforms.
- Own external communications reporting, including LinkedIn dashboards and analytics, providing actionable insights and recommendations to collaborators.
- Assess the efficiency of external communication campaigns and consistently refine strategies according to data and feedback.
- Partner with the Regulated Marketing team to support marketing campaigns.
- Drive continuous improvement in communication processes, tools, and channel efficiency.
- Stay informed on emerging trends, technologies, and guidelines in employee communications and digital engagement.
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field. (required)
- More than 5 years of experience in PR, digital communications, channel management, content management, or a related area. (required)
- Proven experience developing and delivering communication campaigns across multiple channels. (required)
- Strong content planning, editorial, and project management skills. (required)
- Experience managing digital communication platforms and content publishing. (required)
- Strong analytical capabilities with experience developing reports, dashboards, and actionable insights. (required)
- Outstanding written and verbal communication skills. (required)
- Ability to manage multiple collaborators and priorities in a fast-paced environment. (required)
- Experience supporting global organisations and distributed workforces. (preferred)
- Familiarity with Microsoft 365, SharePoint, Teams, Viva, and Outlook. (preferred)
- Background in social media content development and public relations activities. (preferred)
- Experience bringing to bear AI-enabled tools for communication planning, content creation, analytics, or audience engagement. (preferred)
- Comprehensive pay and benefits package designed to stay competitive in the market, support wellbeing, and recognise contribution.
- Specific details about compensation and benefits for this position will be discussed during the recruitment process.
Aristocrat Leisure Limited is an Australian gaming and technology company and one of the world's largest providers of gambling products. Listed on the Australian Securities Exchange and headquartered in Sydney, it designs and manufactures electronic gaming machines and casino-management systems, and runs sizeable online real-money gaming (Aristocrat Interactive) and mobile games (Pixel United) businesses. Founded in 1953, the group employs more than 7,000 people across over 20 locations worldwide. It is the largest gaming-machine manufacturer in Australia and among the biggest slot-machine makers globally.