Manager, Sportsbook Retention
Bally's Interactive is looking for a Manager, Sportsbook Retention to lead the retention function across Bally Bet and MONOPOLY Sportsbook. The role involves setting the retention strategy across North American markets by utilising data and player insights to drive engagement, loyalty, and lifetime value.
Bally's Interactive seeks a professional to partner cross-functionally with Sports Ops, CRM, Creative, Brand, VIP, Insights, and Product teams to create standout player experiences. The manager will harness AI and emerging technology to personalise player journeys, automate workflows, and optimise promotional performance.
- Lead the Sportsbook Retention function including engagement, promotions, retention, communications, and product marketing across Bally Bet and MONOPOLY Sportsbook.
- Set the retention strategy across every North American market using data and player insight to drive engagement, loyalty, and lifetime value.
- Partner cross-functionally with Sports Ops, CRM, Creative, Brand, VIP, Insights, and Product to build standout player experiences.
- Harness AI and emerging tech to personalise journeys, automate workflows, and sharpen promo performance.
- Own the promotional calendar and tentpole campaigns timed to the biggest moments in sports.
- Measure performance and partner with Insights to track retention, engagement, revenue, and LTV.
- Pioneer new retention mechanics and tools with Product and MarTech to keep the player experience competitive.
- Manage key partner relationships with White Hat and Kambi to maximise the tech stack.
- Run multi-channel lifecycle campaigns with sharp segmentation, personalised rewards, and a test-and-learn mindset.
- Stay ahead of trends, competitors, tech, and regulation to identify new opportunities.
- Build and coach a high-performing team, mentor talent, and foster a culture of ownership.
- Champion best practices across Marketing and Ops to maintain sharp engagement strategy company-wide.
- Sportsbook and iGaming knowledge including betting behaviour, player lifecycle, and the competitive landscape (required).
- Experience in retention and lifecycle strategy (required).
- Data-driven mindset with the ability to turn KPIs, segmentation, and cohorts into decisions (required).
- Expertise in CRM and personalisation to build effective player journeys (required).
- Commercial mindset to balance engagement with margin, revenue, and profitability (required).
- Salary: $85,000 - $110,000 USD
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.