Brand Lead – International
Betway Africa is looking for a Brand Lead to shape and deliver compelling brand storytelling across all touchpoints. This role owns the end-to-end execution of brand campaigns, ensuring creative excellence, consistency, and effectiveness across various markets.
The Brand Lead works at the intersection of strategy and execution, partnering closely with agencies, internal teams, and regional stakeholders to bring the brand to life in a cohesive and impactful way.
- Lead the development and execution of integrated brand campaigns from concept through to delivery.
- Translate strategic briefs into strong, insight-driven creative platforms.
- Oversee campaign timelines, milestones, and outputs to ensure high-quality and on-time delivery.
- Ensure campaigns deliver against brand objectives, business goals, and audience needs.
- Manage and direct creative agencies, production partners, and internal studios daily.
- Provide clear creative direction, feedback, and guidance to ensure output aligns with brand vision.
- Build strong, collaborative relationships with partners to drive performance and innovation.
- Evaluate agency and studio performance, ensuring continuous improvement.
- Act as a key creative decision-maker across all brand outputs.
- Review and approve creative work across channels including ATL, BTL, digital, social, and content.
- Uphold high standards of craft, storytelling, and execution.
- Balance creative ambition with practical considerations such as timelines, budgets, and channels.
- Lead the adaptation of global campaigns across multiple markets.
- Ensure local executions remain true to the core brand idea while being culturally relevant.
- Partner with regional and local teams to guide interpretation and execution.
- Identify opportunities to optimise creative for different audiences and platforms.
- Act as a guardian of the brand identity, ensuring consistency across all touchpoints.
- Maintain and evolve brand guidelines, toolkits, and frameworks.
- Ensure all creative outputs adhere to brand standards, tone, and visual identity.
- Educate internal stakeholders and partners on brand principles and best practices.
- Strong creative judgment and a passion for storytelling and brand building (required)
- Proven ability to lead integrated campaigns across multiple channels (required)
- Excellent stakeholder and agency management skills (required)
- High attention to detail with a commitment to quality and consistency (required)
- Strategic thinking combined with hands-on execution capability (required)
- Strong communication and presentation skills (required)
- Significant experience in brand, creative, or marketing roles (agency or client side) (required)
- Demonstrated experience leading creative campaigns end-to-end (required)
- Experience working with multiple markets and adaptation/localisation (required)
- Strong portfolio of successful brand work (required)
- Familiarity with production processes across channels (film, digital, social, print) (required)
- Comprehensive learning and development programmes to expand skills and advance careers.
- Performance Tool for regular, constructive feedback.
- Employee Assistance programme for employees and their families.
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.
