Manager Strategic Marketing - East & West
Betway Africa is seeking a Manager Strategic Marketing for the East and West regions to lead end-to-end brand strategy development and drive sustained commercial growth. The role involves translating consumer insights, market trends, and performance data into actionable brand and campaign strategies across multiple channels.
The successful candidate will define and execute integrated marketing campaigns, manage marketing budgets, and ensure optimal return on investment and delivery against KPIs. This position requires partnering with cross-functional teams and executive leadership to align marketing initiatives with broader commercial objectives, and managing partner agencies and creative teams to deliver consistent, high-quality brand output across all touchpoints.
- Lead end-to-end brand strategy development across multiple channels for the Betway brand, driving sustained commercial growth across South Africa.
- Translate consumer insights, market trends, and performance data into actionable brand and campaign strategies.
- Define and execute integrated marketing campaigns across traditional, digital, and experiential channels to increase brand visibility, engagement, and conversion.
- Play a key role in shaping go-to-market strategies for new initiatives, ensuring clear positioning and messaging.
- Partner with cross-functional teams and executive leadership to align marketing initiatives with broader commercial objectives.
- Manage partner agencies and creative teams to deliver consistent, high-quality brand output across all touchpoints.
- Own brand planning, campaign calendars, and budget management across markets.
- Ensure optimal ROI and delivery against KPIs through continuous performance tracking and optimisation.
- Manage marketing budgets and report on performance against targets.
- Provide ongoing feedback on market conditions and business performance.
- Identify and propose new marketing opportunities to drive growth.
- Develop and execute country-specific marketing strategies and rollout plans.
- Monitor competitor activity and market trends.
- Manage and optimise acquisition channels including: Social, Digital, ATL & BTL Activations, Sponsorships.
- Drive retention strategies across markets.
- Oversee segmentation, lifecycle marketing, and customer journeys.
- Support VIP and high-value customer initiatives.
- Develop promotional and offer strategies to maximise engagement.
- Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively (required)
- Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals (required)
- Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope (required)
- Exceptional attention to detail, ensuring high standards of quality in all outputs (required)
- Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations (required)
- 5–10 years’ experience in a full end-to-end marketing role (required)
- Proven experience leading marketing strategy across multiple channels and markets (required)
- Strong commercial acumen with the ability to manage budgets, drive growth, and optimise ROI (required)
- Strategic and analytical mindset, with the ability to translate consumer insights, market trends, and performance data into actionable strategies (required)
- Solid understanding of consumer behaviour and market dynamics (required)
- Proven track record of delivering successful, integrated campaigns across digital, traditional, and experiential channels (required)
- Strong understanding of brand development, positioning, and go-to-market strategy (required)
- Experience managing marketing across multiple markets (required)
- Strong stakeholder management and cross-functional collaboration skills, with the ability to influence at all levels (required)
- Experience managing agencies and external partners to deliver high-quality output (required)
- Excellent analytical capability with a data-driven approach to performance measurement and optimisation (required)
- Highly organised with strong project management capabilities and ability to manage multiple priorities (required)
- Excellent communication and interpersonal skills (required)
- Ability to work effectively in a fast-paced, dynamic environment (required)
- Experience managing marketing across South Africa (nice-to-have)
- Background in sports, entertainment, or digital-first consumer brands (nice-to-have)
- Experience working within complex, matrixed organisations (nice-to-have)
- Exposure to CRM, retention strategies, and customer lifecycle management (nice-to-have)
- Experience across both online and offline (ATL/BTL) marketing channels (nice-to-have)
- Understanding of regulatory environments within African markets (nice-to-have)
- Relevant tertiary qualification in marketing, business, or a related field (nice-to-have)
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.
